Your bag (0)

Boum-Boum Milk

Boum-Boum Milk

Skincare / All Over Cream Spray

Skincare / All Over Cream Spray

3.30 oz / 100ml

Say Bonjour to Your New 3-in-1 Skincare Routine

The French tradition of science-backed beauty innovation paired with the desire to streamline the skincare routine (for reasons of sustainability and minimalism), led to the formulation of Boum-Boum Milk. The key ingredients— Birch Sap, Glacier Water, Olive Leaf Extract— were selected for their results-driven composition by veteran chemists with over 20+ years of experience in the clean beauty world. The 3-in-1 “smart” product efficiently acts as a toner, serum and moisturizer. With one or two sprays (boum, boum!), it acts as a toner (balancing and moisturizing), a serum (highly concentrated, quick absorption) and as a hydrating moisturizer. Suitable for all skin types.

Notify Me When Available

A minimalist’s dream skincare routine— this 3-in-1 spray is a toner, serum, and moisturizer in a bottle. The one-of-a-kind probiotic-based solution delivers rebalancing, hydrating, and soothing effects on skin for muse-worthy appeal.


Founder's note

This is how the story goes… I said to my chemists, “OK, I want one product to replace my skincare routine. But I have very high expectations and I don’t want to compromise at all. It needs to be anti-inflammatory, use only ingredients that are safe for me and the environment, and I want my skin to become better every time I use it... Oh—and it needs to be affordable. I assumed my chemist Luc would ask me what I was smoking! Instead he just said, “ok, ca marche!”, which means "Ok it works!", and Boum-Boum Milk was born. Now it’s all I use—at night after cleansing, in the morning before makeup, throughout the day, whenever I need a boost. I even love it for a bit of texture in my hair. It gives me so much more than I ever expected, and asks so little of me in return. That’s why there is no doubt in my mind that this is the product I am the most proud of.

Step by Step

Spritz Boum-Boum Milk All Over Just-Cleansed Skin

Massage Into Skin

Mist Over Body

Mist Over Hair for an Added Moisture and Shine

The V_FR Standard

Safe, No-Compromise Ingredients

We surpass FDA cosmetic requirements for the U.S. and adhere to the stricter European Cosmetic Directive for safe ingredient use. We consistently test our products to ensure safety and efficacy. We prioritize high quality, ethically-sourced ingredients without compromise on performance or luxury. 

Vegan and Cruelty-Free

There are no animal-derived ingredients in any V_FR products (yes, we made the perfect red lip without carmine), and none of our products are tested on animals and all ingredients have been verified to meet the animal testing ban for Europe. 


We are committed to sourcing and utilizing environmentally-conscious  materials that are currently available versus creating concepts that may produce more waste --from the sustainable harvest of natural ingredients to packaging made mainly of PCR and PET -- a challenge that pushes us to be as innovative as possible. 

Commitment to Always Do Better

While we will continue to strive for the most environmentally-conscious and clean beauty standards, we recognize that we can always do better, which requires our consistent, active engagement. We make this commitment to ourselves and you. 


VIOLETTE_FR in the Wild

Customer Reviews
5.0 Based on 16 Reviews
Write a Review

Thank you for submitting a review!

Your input is very much appreciated. Share it with your friends so they can enjoy it too!

Filter Reviews:
United States United States

One word... amazing! My skin is generally in good condition, a bit dry. I've been using it morning and night for the past 3 days and all I can say is "Wow." It gives me a je ne sais quoi glow, smoothness, hydration. This has quickly become a staple in my skincare routine. Thank you, Violette for creating this for us!

Super refreshing

I love this product so much I keep it on my desk at work and spray it whenever I need a refresh. I also love that it can be used all over (in your hair as well)! It's very lightweight but definitely hydrating -- and it never leaves my skin feeling oily or heavy. All around 5-stars.

United States United States
Nourishing glow in a bottle

I was super intrigued about this product, esp. as Violette considers this her hero product. And she/it delivers! love how easy it is to use. It feels like a luxurious, creamier, more moisturizing and nourishing mist. I esp love using it in the morning. It simplifies my routine without sacrificing care and is perfect when you’re in a rush — just Boum Boum Milk and SPF and a touch of make up and you’re ready for your Zoom meeting. It leaves the skin looking and feeling glowy, supple and soft. It’s also perfect as we emerge from the long winter when we still need hydration and nourishment, but in a formula that’s lighter and easier to absorb.

United Kingdom United Kingdom
Glowing hydrated skin in a bottle

I have extremely sensitive dry skin. This is a beautiful spray serum that doesn’t irritate the skin at all. It hydrates my skin so well and adds a glow. Just add spf on top and you’re good to go! I will forever repurchase. Thanks Violette!

United States United States
Love it - better than expected

Initially was a bit skeptical this would be enough moisture for me. However, after using this I found my face to be super hydrated and stayed that way the rest of the day. It's not greasy whatsoever. The application is super easy - just spritz a few times and rub into your skin. Love this product and cuts down my morning routine - perfect especially with two little ones at home. Thank you!

United States United States
Super hydrating & easy

I have super dry skin and was initially a bit skeptical that this product would be enough for me. However, once I put it on, my face felt super hydrated and not greasy whatsoever. Even at the end of the day my face still felt moisturized. The added bonus was how quick and easy it was to use with the spray formula. A few little spritzes go a long way. Such a great product!

United States United States

Okay this stuff is amazing. To be honest I was like there is no way they made a moisturizer in a mist form, I figured I was just buying a facial mist with beneficial skincare ingredients. BUT NO, THIS IS LITERALLY LIKE A SERUM/ MOISTURIZER in a mist form. I have never seen anything like this product. And at first I thought I’d still have to go in with a moisturizer after I used this (because my skin can get really dry) You don’t! This can literally replace your moisturizer. It is sooo creamy, your skin feels like velvet, and it doesn’t just sit on top of the skin- it really sinks in and hydrates and soothes. also I would like to note that I have very sensitive skin and something called “acne rosacea” so literally I use all sensitive skincare and this fits in perfectly with my routine, not to mention... the bottle is so pretty. It is literal art. By far the prettiest thing I have in my medicine cabinet. Way to go Violette, you have created something truly unique and remarkable with such intention. Love you and your brand!!!

United States United States

this is my favorite skincare product on the planet, i have been using this exclusively on my skin and it is brighter and better than ever. i struggle with sensitive skin and acne and the only new breakouts i get are small ones from mask wearing. it’s so refreshing and moisturizing and quick to use. i love spraying it on (genuinely look forward to the routine every day) and it feels and looks so luxurious! i’m honestly so grateful that this product was created. it’s a real miracle for my skin and i don’t want to use anything else for the rest of my life. ❤️ boum boum milk forever ❤️

Emily M.
United States United States
Even better than expected

This is the product I never knew I needed. My skin runs on the dry side and is prone to hormonal acne- Boum Boum Milk seems to be a magic potion to balance my finicky skin. Violette is an absolute genius. I was reluctant to purchase this product because I thought I had already fine tuned my skincare routine, but this is my new favorite and I’m so glad I gave it a try. Please continue making Boum Boum Milk for the rest of my life, deal?

Demetri P.
United States United States
The ONE Skincare Product you truly need

I love Boum Boum Milk so much I´ve went ahead and purchased more. I have oily skin and it makes my soft feel and look so soft without making me oily. It helps makeup to glide on my skin and gave me such life and beautiful glow. Im running low now because I have tried it on my skin, hair, and body. And I have tight curly hair 4a. LOVE LOVE LOVE. Itś worth the price!

yara a.
United States United States

I don't believe in 3in1 products, because HOW can one thing replace most of your skin routine. This is Boum Boum GOOD! Like your face was touched by clouds. V, can't wait to see what you do next X

United States United States
A must have!!

Boum boum milk is like a soft veil of silky hydration over my skin. The first night I used it I woke up to noticeably softer, smoother and plumped skin. My skin seems to improve every day I use it. I am so happy with this product! It’s not often you buy a product that actually exceeds your expectations!! This does!! Do not hesitate to buy this. It’s magic in a bottle!

United States United States

For some reason I thought the bottle was a glass bottle because of the environmental consciousness to the brand. However the product is fantastic! My skin feels so soft, absorbs quickly and my skin seems to be loving it so far, especially after exfoliation and before make up. I do not think I can go without my Boum-Boum Milk!

United States United States
Best face product EVER!!!

My skincare (& makeup) philosophy is very french, so when I heard Violette was releasing this boum boum milk I was VERY intrigued. I order it right away and I have been trying it out for about a week now and of course, I absolutely LOVE it!!! It simplifies my routine in the morning and serves as a revitalizing pick-me-up (if I don't have my avène thermal water spray). For reference, I have sensitive skin, so I am super careful with what I put on my face/neck. This has been very nourishing and I love that there is no fragrance ou n'importe quoi dans les ingrédients! C'est vraiment TOP!! A definite staple in my skincare routine now....merci, Violette!

United States United States

After putting on this product my skin immediatly calmed down and all redness disappeared. My skin just seemed hydrated and happy. I love the feeling of spraying it on and then massaging it in, it feels like such a treat! I also really haven't been using other products and my skin seems as happy as ever! Big fan!!!

United States United States
Hydrating spritz

I'm in my mid-30's and my once oily/combo skin turned super dry on me. I'm always looking for deeply hydrating products for my face because I personally find it uncomfortable when it's dry. This is a beautiful serum so far for me. I received it today and used it after my shower. I was planning on layering this under another moisturizer but I don't feel like I needed to top it off with anything. It feels hydrating, my sensitive skin isn't irritated or stinging (some products make my skin burn immediately). Granted I haven't gotten to test this out for any period of time aside from first impressions but I'm pleasantly surprised and happy so far. There is no smell I can detect which I appreciate. This product doesn't exactly dry down on my skin but that's what I'm looking for. It's been on my skin for a few hours now and it still feels moisturized. It would be perfect for no makeup days to give that healthy skin glow. It's not a tacky consistency, my hair isn't getting stuck in it but it's not like my skin ate it all up. Since I'm finding it so hydrating I can see the fine smile lines near my eyes are emphasized since the moisture from the product is plumping them up. For the price tag I'm not sure if I'll be using it in my hair or on my body that often because I have more affordable products for that. I'm curious to see how much my skin likes this over an extended period of time. Right now I'm loving it. My under-eyes and face feels beautifully moisturized and my skin has that really lovely glow you get post-face mask. I was hesitant to buy a skincare product from a new brand but I looked up the benefits of birch sap, olive leaf extract, horse chestnut and squalene. The spray component on the product is good but it's not a super fine mist. It's sprays evently and doesn't do that thing where you get a splat of product. It's just not as fine as a mist as some of the rose water/setting sprays I use. Just a word of caution if you're going to apply over makeup. So far, so good.