Inspired by Violette’s visits to the rose gardens at Jardin Bagatelle in Paris, this matte lipstick is iconically French. The color is deep, yet vibrant with electricity. As Violette says, “it’s turned ON!”. The formula is longwear and comfortable on the lips. The feeling is powerful, sexy, exciting, and fierce.
We suggest keeping this one in your bag with Baume Shine and Avec Amour to add freshness and vavavoom whenever (and wherever) you like.
Isododecane, Dimethicone, Trimethylsiloxysilicate, Ricinus Communis (Castor) Seed Oil, Candelilla Cera/ Euphorbia Cerifera (Candelilla) Wax/ Cire de candelilla, Polybutene, Silica, Disteardimonium Hectorite, Sorbitan Sesquioleate, Propylene Carbonate, Tribehenin, Dimethicone/PEG-10/15 Crosspolymer, C13-15 Alkane, Hydrogenated Castor Oil, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Tocopheryl Acetate, Tocopherol, Ascorbyl Palmitate, Dipropylene Glycol, Sodium Citrate, Mica, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Tin Oxide, Phenoxyethanol, Titanium Dioxide (CI 77891), Iron Oxides (CI 77499), Red 7 Lake (CI 15850), Red 28 Lake (CI 45410), Yellow 5 Lake (CI 19140), Yellow 6 Lake ( CI 15985)
In truth, I’ve been developing Petal Bouche in my head since I was a little girl running around Jardins Bagatelle in Paris, surrounded by the most beautiful roses... It was here I discovered the most incredible “black” rose—the deepest red rose you can find—and my obsession began. I started to imagine this exact color and texture on the lips of every French woman I passed on the street, and as soon as I was old enough, I began a desperate search for this perfect, matte red lipstick, but it didn’t exist. Later, as a makeup artist I worked like a mad chemist on every shoot trying to recreate this velvety rose. By the time I got into a lab my vision was exact and my standards were HIGH, so it took nearly two years of me saying “2% more yellow! 1% more blue! More vibrance!” and driving my chemists absolutely crazy before we were finally able to bottle up the love of my life…my dream came true...Petal Bouche.
Step by Step
Apply Petal Bouche On Bottom Lip
Apply Petal Bouche On Top Lip
For An Ombré Effect, Apply To The Corners Of The Lips
For A French-Kissed Look, Blend The Edges With Your Fingers
The V_FR Standard
Safe, No-Compromise Ingredients
We surpass FDA cosmetic requirements for the U.S. and adhere to the stricter European Cosmetic Directive for safe ingredient use. We consistently test our products to ensure safety and efficacy. We prioritize high quality, ethically-sourced ingredients without compromise on performance or luxury.
Vegan and Cruelty-Free
There are no animal-derived ingredients in any V_FR products (yes, we made the perfect red lip without carmine), and none of our products are tested on animals and all ingredients have been verified to meet the animal testing ban for Europe.
We are committed to sourcing and utilizing environmentally-conscious materials that are currently available versus creating concepts that may produce more waste --from the sustainable harvest of natural ingredients to packaging made mainly of PCR and PET -- a challenge that pushes us to be as innovative as possible.
Commitment to Always Do Better
While we will continue to strive for the most environmentally-conscious and clean beauty standards, we recognize that we can always do better, which requires our consistent, active engagement. We make this commitment to ourselves and you.
Such a beautiful, rich, velvety color. Wearing it is an experience. I don't need any other reds.
I’m amazed at how beautifully this matches my skin tone. I have never been able to find the right red for me until now!! Glides on smoothly and dries quickly for a nice matte finish. Stayed put for many hours and I received so many compliments of how pretty I looked! Now it’s my secret weapon!
I have always felt too self conscious to wear red lipstick partly due to struggling to find the perfect shade for me. This lipstick is completely lush! Glides on, feels velvety smooth without being drying and the colour is beautiful! I've now decided that I'm going to wear it every day, regardless of what I'm doing!❤
Wow. This lipstick is the most beautiful color I have ever had. It’s a deep sophisticated red, feels so smooth on the lips and is so easy to apply. I am absolutely in love with it and plan to wear it daily.
Best red lipstick. Fantastic formula. And most importantly, it does not dry out my lips! Mic drop.
IM COMPLETELY IN LOVE with this lip color. This was one of the products I was really excited to try so when I go here I ran to the mailbox. And it did not disappoint! It's definitely true to its description. Make sure you exfoliate lips prior to application but it doesn't dry out your lips. You can definitely build up the red if you like but after one or two passes it's such a lovely color. I actually order another to keep in my makeup bag. It's such an elegant red that can be for day or night. I love the product and it's price point. If your thinking about it just do it. Buy it. You'll love it.
a wonderful deep and brilliant red... matte but not overly dry on lips. Adds luminosity to one's 'regard'.... it is as flattering as advertised!
I'm a redhead, and this color still works on me. Extremely comfortable to wear, and the color is everything.
I own a lot of different red lipsticks and glosses and this one is perfection. It just has so much interesting depth to the color. It dries down perfectly and stays put, even on my 50-year-old lips. I’m tossing all of my other reds because this THE ONE. Thank you for all the hard work that went into creating it.
Where do I start?! Amazing product! The pigmentation, the matte smoothness on the lips, the fact that it does not bleed, crinkle or peel off when I eat food, the fact that you need a dropppp of product to cover your whole lips. I have watched Violette on YouTube for a long time and have always been inspired by her techniques and talents; so as soon as she launched a make up line I knew I had to buy. I knew it would be a great make up line but this lipstick just takes it to a whole new level. I am always a bit sceptical when one product is marketed as suiting all complexions. As a black woman with a warm yellow undertone, I usually go for coral/warm orange reds, but even this red matches well with my skin tone. Thank you Violette & team for creating a beautiful fire engine red, for going back to the chemist multiple times and asking for more yellow, more pigment, more blue and of course that trip to Jardins Bagatelle in Paris. Merci from London x
I was skeptical about this universal red - I have red cheeks and yellow undertones, so reds are always fickle for me, but the images and videos made it impossible for me not to try. Words don't do the color justice. It's divine. With just some mascara and the petal bouche, I look stylish and put together; it feels like the red was made for me. It has pretty good staying power through the day as well - even with meetings, eating, and drinking. I will say, as a rule, I don't love how dry matte lip products get. And while this goes on beautifully, it does have that same dry quality (I think it's inevitable for mattes). I've put a lip balm on before and touched up with balm later and that helps. Honestly, it's worth it because the color is so incredible. I didn't want to wash my face last night because I couldn't stop looking at it. Thinking about buying more so I don't have to risk running out - regretting not just going for 2 off the bat. Merci, Violette!
This is just....perfect. The application, the staying power, the perfect color. I have no words. Honestly though, would we expect anything less from Violette? I have followed her for years and her uncompromising beauty standards crossed with her utterly unfussy yet chic approach is the ideal for many. I feel happier with this lipstick on - crazy but I think that was her whole point.
Rarely does a beauty product live up to it’s description. Whoa nelly! Petal Bouche sky rockets past its own hype! I love the color, it’s flattering and IS the perfect shade of red! The applicator lets you actually be in control, and finally I do not need a messy lip liner! Mask transfer-proof as well!This does it all! Thank you for a thoughtful and well-formulated product! You just simplified and glamoured up my makeup bag! I will be buying another!
I don’t normally wear a red lip as it has the tendency to make my teeth look really yellow. Even though I was skeptical, I couldn’t resist the urge to purchase this one! Let me tell you that this lipstick does NOT disappoint! Not only does it make my teeth appear whiter, it’s the perfect red shade for my skin’s light pink undertone as well (as it’s also been a struggle to find a red shade suitable for my skin tone)! I recommend using a lip balm first before applying, as liquid lipsticks have a tendency to be drying! I’m going to be purchasing this again for sure! Fantastic job Violette!!!
This lipstick is amazing and everything I could ever want in a red lip - stunning color, feels like I’m wearing nothing (I legit forgot I was wearing it), kiss proof, coffee proof, designed for living in. It definitely delivers the va va voom!
I just received my first order today, which included this lip product. The color is sooo beautiful. I am super sick, but I had to try it. I cannot wait wear it, even if it is just at home with my family. ;)