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A next-generation statement lip—this feather matte lip whip with a hydrating, gel-cream texture delivers mistake-proof, statement color with an ultra-blurred finish that’s strong but soft, bold yet effortless. Learn more
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Syrah Fumé [see-rah foo-may] – A smoky, deep berry wine—refined and sultry.
Forget everything you know about liquid lipstick—Plume Lip is a feather matte, medium-coverage lip whip with a hydrating, gel-cream texture that cushions lips, delivering bold color with an ultra-blurred, effortless finish. Encouraging spontaneity, not perfection, Plume Lip is designed for intuitive, mirrorless application and glides on with ease—no tools or precision required. Emollient-rich and comfort-first, it nourishes lips while providing a weightless finish and lasting stain with 12-hour wear.
Violette’s Inspiration: “After launching the Bisou collection, I couldn’t stop thinking about the word Plume—feather, in French. The name lingered in my mind and eventually, a vision took shape: It was something light as a single feather—soft and airy, yet with the strength of powerful wings—color rich with depth. The first expression of that vision is Plume Lip. This formula is such a paradox—it’s bold and tender at once. It gives you a strong color payoff but the feeling and application are totally instinctive. It’s makeup that embraces imperfection—it invites you to play.”
0.11 oz / 3.3g
Glide the applicator along your lips to apply color. Massage your lips together for a soft, feather-light finish.
Dimethicone, Aqua (Water/Eau), Dimethicone/Vinyl Dimethicone Crosspolymer, Isododecane, Dimethicone Crosspolymer, Polyglyceryl-2 Triisostearate, Cetyl PEG/PPG-10/1 Dimethicone, Butylene Glycol, Silica, Sorbitan Isostearate, Disteardimonium Hectorite, 1,2-Hexanediol, Caprylyl Glycol, Propylene Carbonate, Diisostearyl Malate, Ethylhexylglycerin, Fragrance (Parfum), Silica Dimethyl Silylate, Aluminum Hydroxide, Benzaldehyde, Vanillin. (+/-) : Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 (CI 15850), Red 28 (CI 45410), Titanium Dioxide (CI 77891), Yellow 6 (CI 15985), Red 6 (CI 15850).
As formulas evolve, ingredient lists may change. Please refer to the product packaging for the most current ingredient list.
| COMPARE LIP |
£32
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£31
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£31
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£30
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£32
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|---|---|---|---|---|---|
| Type | Lip Whip | Balm-Meets-Lipstick | Lip Shine | Lip Oil-Meets-Stain | Liquid Lipstick |
| Finish | Hydrating Matte | Hydrating Matte | Natural Shine | High Shine | Velvety Matte |
| Coverage | Medium | Sheer | Sheer | Medium | High |
| Benefits | Blurring Effect, Effortless Application, Weightless Comfort, 12hr Wear | 'Bouche mordue' (just-bitten lips), Ultra-Lightweight, Comfortable Wear, Sheer to Buildable | Unique Dual-Formula, Emollient-Rich Hydration, Comfortable Wear, Sheer to Buildable | Hydrating Stain, Moisture-Rich Ingredients, Buildable Color, 8hr Wear | Richly Pigmented, Ombré Effect, Lightweight, Buildable Color |
| Rating |
Overall rating: 4.5943546 / 5 from 1240 reviews.
The Plume Lip - Syrah Fumé offers a stunning and effortless look with a vibrant color. Customers praise its easy application, luxurious feel, and soft, creamy finish. The lightweight formula and high-end packaging complete the experience.
Review topics: ["size","ingredients","results","fit","quality","color","weight","scent","feels","fragrance","design","taste","texture","consistency","packaging","service","amount","formula","skin","problem","box","look","bottle","price","shade","coverage","compliments","line","hydration","light"].
"Two things, color and texture. This product is excellent in both hands down. The color goes so well with me that I receive complements all the time and I notice that people react positively to me all the time. The texture and consistency of the product feels light and not sticky and nourishes."
"The colour is gorgeous! The advertisement doesn’t do it justice. It glides on, is beautifully moist, and lasts. I now have 4 of your lip products and have just ordered another two, that I can’t wait to receive and wear. Thank you for producing such glorious lip balms and lipsticks."
"I have never liked matte lipstick as it makes my lips feel and look dry. This is completely different and has a really wonderful texture - even for my mature skin. The color tones are absolutely perfect. My only wish is that there was more product - the lipsticks are very small and do not last very long for the price."
"At first, I was not sure about this product, but now, I’m in love! The best matte formula! Superb long lasting color! And this color is the BEST!"
"Great product and excellent service. The Plume Lip formula is very smooth and the Châtaigne Grillée shade is the perfect balance for a natural look. It has great staying power throughout the day. I also appreciate how efficient the customer service is whenever I have a question. Will definitely buy again in other shades!"
"I like this product but i wished the colors on the webisite were more true to reality (i know it is a complex task, different screens, etc). It is really brown and gets quite dark and has less warmth in it than expected judged by the picture. I like using it in a thin layer - this way the color is not as brown as the full-on look."
"Unfortunately I'm not happy with my purchase and for me it's not worth the price. I thought the colour (rose fumé) would be more of a bright pink and instead is as intense as a red. You cannot apply it directly with the applicator on the lips because it would be too much product and the colour too deep, to actually get the pink/fuchsia you need to apply only a little on the lip and then blend it with fingers or a clean brush."
"I purchased this product after watching Violette use this on a fair-skinned woman as a lip liner/extender to give a subtle ombré lip along with Callison blur balm. This is a nice change for me as I usually like a mauvy pink lip. This product is very versatile and beautiful!"
"I prefer the Balm that I also purchased (Mon Cheri) and will order again, probably in multiple shades. I love the color on this specific product but left my lips almost crusty after a few hours at work. . It was gross. Also, not best applicator or product amount for the cost. French made or not."
"I absolutely love it and even just applying in on lips feels so soothing. However, there is just one thing I would like to bring to attention - the products are very rarely shown on blue or grey eyed, a little more fair toned girls. And since me and my friends are in Poland, and we have no option to try and test the colours, it's not easy to choose one. Usually we end up swaping them between us :) The online tests are not always doing justice. Overall, I love the brand and the products so much. Using them really lift my mood, thank you!"
