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Amour Fou: Violette’s signature red: powerful, fiery and sensual.
Cœur Infidèle: A magnetic pink, irreverent and spicy.
(New) Cerise Désir: A sophisticated burgundy with a bit of mystery.
Step by Step
Apply Petal Bouche on bottom lip
Apply Petal Bouche on top lip
For an ombré effect, apply to the corners of the lips
For a French-Kissed look, blend the edges with your fingers
The V_FR Standard
Safe, No-Compromise Ingredients
We surpass FDA cosmetic requirements for the U.S. and adhere to the stricter European Cosmetic Directive for safe ingredient use. We consistently test our products to ensure safety and efficacy. We prioritize high quality, ethically-sourced ingredients without compromise on performance or luxury.
Vegan and Cruelty-Free
There are no animal-derived ingredients in any V_FR products (yes, we made the perfect red lip without carmine), and none of our products are tested on animals and all ingredients have been verified to meet the animal testing ban for Europe.
Environmentally-Conscious
We are committed to sourcing and utilizing environmentally-conscious materials that are currently available versus creating concepts that may produce more waste --from the sustainable harvest of natural ingredients to packaging made mainly of PCR and PET -- a challenge that pushes us to be as innovative as possible.
Commitment to Always Do Better
While we will continue to strive for the most environmentally-conscious and clean beauty standards, we recognize that we can always do better, which requires our consistent, active engagement. We make this commitment to ourselves and you.
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