Privacy policy

Last Updated: October 17, 2025

Milika, Inc.’s d/b/a as VIOLETTE_FR (hereinafter collectively referred to as “VIOLETTE_FR,” “us,” “we,” “our,” or “Company”) has created this Privacy Policy to apply to all users of this website, and all digital assets contained or offered therein https://www.violettefr.com/ (collectively, our “Services”). This Privacy Policy describes, among other things, the types of information we collect from users when you use our Services, how we use it, and how you can access your information.

This Privacy Policy is integrated into our Terms & Conditions of Use (“Terms & Conditions”).   

If you are a resident of certain jurisdictions within the United States (“US”), the European Union (“EU”), European Economic Area (“EEA”), or United Kingdom (“UK”), you may be entitled to certain individual rights under various privacy laws, including, but not limited to, the California Consumer Privacy Act of 2018 [as amended by the California Privacy Rights Act of 2020 (“CPRA”)] (collectively, “CCPA”), or the General Data Protection Regulation (“GDPR”), and the UK Data Protection Act 2018 respectively.  Please see the Notice to Certain Residents of Data Subject Rights section of our Privacy Policy for a description of rights you may be entitled to and how to exercise them. 

If you have any privacy or data use concerns, please contact us as set out below under the heading “How to Contact Us.” To make sure you stay informed of all changes, you should check these policies periodically. Updates will be referenced by the “Last Updated” date shown above. 

INFORMATION WE COLLECT ABOUT YOU 

We may collect the following categories of personal data about you which are described in more detail below: (A) information you provide to us, (B) information we may automatically collect, and (C) information we may receive from third parties.  The information listed in (A)- (C) above, are detailed below, and hereinafter referred to as “Information.”   

Information You Provide to Us 

In using our Services, you may provide us with Information, including, without limitation:  

  • Individual identifiers such as name, and contact information including email address, mailing address, zip code, and telephone number(s);  

  • Payment and transactional information such as products purchased; 

  • Communications with us, preferences, and other Information you provide to us such as any messages, opinions, and feedback that you provide to us, your user preferences (such as in receiving updates or marketing information), and other Information that you share with us when you contact us directly (such as for customer support services); and 

  • Additional Information as otherwise described to you at the point of collection or pursuant to your consent. 

Information We May Automatically Collect About You  

Our Services may automatically collect the following categories of usage and technical Information about you.  This Information is used by VIOLETTE_FR for the operation of the Services, to maintain quality of the Services, and to provide general statistics regarding use of the Services.  This Information may include:  

  • IP address, which is the number associated with the service through which you access the Internet, like your ISP (Internet service provider); 

  • Date and time of your visit or use of our Services; 

  • Domain server from which you are using our Services; 

  • Type of computer, web browsers, search engine used, operating system, or platform you use; 

  • Data identifying the web pages you visited prior to and after visiting our website or use of our Services; and 

  • Your movement and activity within the website, which is aggregated with other information; 

  • Geographic data such as country or region; 

  • Mobile device information, including the type of device you use, operating system version, and the device identifier (or “UDID”). 

Information We May Receive from Third Parties  

We may collect additional Information about you from third-party websites, social media platforms, such as but not limited to, TikTok or Instagram (“Social Media Platforms”), and/or sources providing publicly available information (e.g., from the U.S. postal service) to help us provide services to you, help prevent fraud, and for marketing and advertising purposes.  

This Privacy Policy only applies to Information collected by our Services.  We are not responsible for the privacy and security practices of those other websites or Social Media Platforms or the Information they may collect (which may include IP address).  You should contact such third parties directly to determine their respective privacy policies.  Links to any other websites or content do not constitute or imply an endorsement or recommendation by us of the linked website, Social Media Platform, and/or content. 

COOKIES & TECHNOLOGIES USED TO COLLECT INFORMATION ABOUT YOU 

We and/or certain service providers operating on our behalf may collect Information about your activity, or activity on devices associated with you over time, on our sites and applications, and across non-affiliated websites or online applications.  We may collect this Information by using certain technologies, such as cookies, web beacons, pixels, software developer kits, third-party libraries, and other similar technologies.  Third-party service providers, advertisers, and/or partners may also view, edit, or set their own cookies or place web beacons.    

  • Cookies (or browser cookies).  Cookies are small digital files that are transferred to your computer or smartphone’s hard drive when you visit a website or click on a URL.  Most web browsers automatically accept cookies.  You may refuse to accept browser cookies by activating the appropriate setting on your browser.  However, if you select this setting, you may be unable to access certain parts of our Services.  Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Services.  

  • Web Beacons.  Website pages may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages and for other related statistics (for example, recording the popularity of certain content and verifying system and server integrity).  We also use these technical methods to analyze the traffic patterns, such as the frequency with which our users visit various parts of the Services.  These technical methods may involve the transmission of Information either directly to us or to a third party authorized by us to collect Information on our behalf.  Our Services may use retargeting pixels from Google, Meta, and other ad networks.  We may also use web beacons in HTML emails that we send to determine whether the recipients have opened those emails and/or clicked on links in those emails.  

  • Analytics.  Analytics are tools we may use, such as Google Analytics and Triple Whale, to help provide us with information about traffic to our website and use of our Services, which providers may share with other services and websites who use the collected data to contextualize and personalize the ads of its own advertising network.  Learn more about Google’s Privacy Policy here: https://policies.google.com/privacy?hl=en-US.  You can opt out of having your activity on our Services made available to Google Analytics by installing the Google Analytics opt-out add-on for your web browser by visiting: https://tools.google.com/dlpage/gaoptout for your web browser. Learn more about Triple Whale’s Privacy Policy here: Privacy Notice | Triple Whale.  

  • Mobile Application Technologies.  If you access our website and Services through a mobile device, we may automatically collect Information about your device, your phone number, and your physical location.   

Our use of online tracking technologies may be considered a “sale” or “sharing” under certain laws. To the extent that these online tracking technologies are deemed to be a “sale” or “sharing” under certain laws, you can opt out of these online tracking technologies by submitting a request via privacy@violettefr.com or by broadcasting an opt-out preference signal, such as the Global Privacy Control (“GPC”), on the browsers and/or browser extensions that support such a signal.  To download and use a browser supporting the GPC browser signal, click here. If you choose to use the GPC signal, you will need to turn it on for each supported browser or browser extension you use.  Please note that some features of our website may not be available to you as a result of these choices. 

HOW WE USE YOUR INFORMATION 

Use and Purpose of Processing Your Information 

We use and process your Information for things that may include, but are not limited to, the following: 

  • To respond to your inquiries and provide you with requested information and other communications, including by email and SMS; 

  • To help you shop and find a retailer near you;  

  • To fulfill your order, manage your online account with us, personalize your shopping experience with us (such as letting you know your product is back in stock), maintain your wish list, record certain information from past purchases, and your favorite store locations; 

  • For general or targeted/retargeted marketing and advertising purposes, including sending you promotional material or special offers on our behalf or on behalf of our marketing partners and/or their respective affiliates and subsidiaries and other third parties, provided that you have not already opted out of receiving such communications;  

  • To fulfill your orders; 

  • To manage, improve, and foster relationships with third-party service providers, including vendors, suppliers, and business partners;  

  • To maintain, improve, customize, or administer the Services, perform business analyses, or other internal purposes to improve the quality of our business, the Services, resolve technical problems, or improve security or develop other products and services; 

  • To comply with our Terms & Conditions; 

  • For analytics for business purposes and business intelligence; 

  • To comply with any applicable laws and regulations and respond to lawful requests; and/or 

  • For any other purposes disclosed to you at the time we collect your Information and/or pursuant to your consent. 

We may also use Information that has been de-identified and/or aggregated for purposes not otherwise listed above. 

Sharing or Disclosing Your Information 

We may share and/or disclosure your Information as set forth in the Privacy Policy and in the following circumstances: 

  • Third-Party Service Providers.  We may share your Information with third-party service providers, distributors or data processors that perform certain functions or services on our behalf (such as to host the Services, store or manage the data, perform analyses, process payments, provide customer service, or send communications for us).  For example, we use Shopify for payment processing and Klaviyo for email marketing.  These third-party service providers will process this data only for purposes specified by us.  In some instances, we may aggregate Information we collect so third parties do not have access to your identifiable Information to identify you individually. 

  • Disclosure of Information for Legal and Administrative Reasons.  We may disclose your Information without notice: (i) when required to by law or to comply with a court order, subpoena, search warrant, or other legal process; (ii) to cooperate with or undertake an internal or external investigation or audit; (iii) to comply with legal, regulatory, or administrative requirements of governmental authorities (including, without limitation, requests from the governmental agency authorities to view your Information); (iv) to protect and defend the rights, property, or safety of us, our subsidiaries and affiliates and any of their officers, directors, employees, attorneys, agents, contractors and partners, and the website Service users; (v) to enforce or apply our Terms & Conditions; and (vi) to verify the identity of the user of our Services. 

  • Business Transfers.  Your Information may be transferred, sold, or otherwise conveyed to a third party (“Conveyances”) where we: (i) merge with or are acquired by another business entity; (ii) sell all or substantially all of our assets; (iii) are adjudicated bankrupt; or (iv) are liquidated or otherwise reorganize.  You agree to any and all such Conveyances of your Information. We may also share Information with prospective purchasers to evaluate the proposed transaction. 

  • Behavioral Remarketing.  We may use behavioral remarketing services to advertise on third-party websites (including Google, TikTok, Meta, Pinterest and others) to previous visitors to our Services. This could mean that we advertise to previous visitors who have not completed a task on our Services—for example, using the contact form to make an inquiry.  This advertising may appear in the form of ads on Google search results pages, or on sites across the internet.  Third-party vendors, including Google and Meta, use cookies and/or device identifiers to serve ads based on someone’s past visits to our website.  Any data collected will be used in accordance with our own privacy policy and the privacy policies of the respective third-party vendors. 

  • Behavioral Retargeting.  We may use third party service providers, such as GroundAI, to support our retargeting and advertising efforts. GroundAI helps us display personalized advertisements to users who have previously interacted with our website.  GroundAI may collect certain technical information from your browser or device (such as IP address, cookie identifiers, browsing behavior, and interactions with our site) to deliver targeted ads. This information may be collected through cookies or similar technologies. You can learn more about GroundAI’s data practices by visiting their privacy policy (Privacy Policy - GroundAI). Where required by law, we obtain your consent before enabling tracking technologies for advertising purposes. You can manage your cookie preferences through our Cookie Settings or your browser settings.  

  • Aggregate and Deidentified Data.  We may share general Information, aggregated data or publish information based on aggregated data.  However, we will only do so in a way that your personal identity is protected.  

  • Online Communications.  Any Information you submit in a public forum (e.g., a blog or social network) may be read, collected, or used by us and other participants, and could be used to personalize your experience.  You are responsible for the Information you choose to submit in these instances. 

  • With Your Consent.  We may share Information consistent with this Privacy Policy with your consent.  

LINKS TO OTHER WEBSITES  

Our Services may contain links to other websites or services that are not owned or controlled by us, including links to Social Media Platforms such as Instagram and TikTok or may redirect you off our website away from our Services.   

“Try It” Feature: Our Services include an option for you to “Try It” which is a virtual try-on feature that helps find the right shade for you.  This “Try It” feature is powered by PerfectCorp on our behalf and your voluntary use of the “Try It” feature is subject to their Privacy Policy & Terms of Service, which are linked to and provided here: Perfect for Business Privacy Policy | PERFECT and Perfect for Business Terms of Service | PERFECT.  By using the “Try It” feature, you are expressly consenting to Perfect’s collection and use of your fact or any data or information based on the scan, which may include your face geometry (biometric data) for the purposes of providing you with a personalized experience.  We do not store, collect or process any biometric data on your behalf.  The “Try It” feature only collects and shares aggregated data with us, such as statistical and demographic data used to calculate the percentage of users accessing the “Try It” feature on our website.  However, this aggregated data does not include any personal data as it does not directly or indirectly reveal your identity.  By continuing to use this feature, you consent to the data collection practices offered by the “Try It” feature.  

This Privacy Policy only applies to Information collected by our Services.  We are not responsible for the privacy and security practices of those other websites or Social Media Platforms or the Information they may collect (which may include IP address).  You should contact such third parties directly to determine their respective privacy policies.  Links to any other websites or content do not constitute or imply an endorsement or recommendation by us of the linked website, Social Media Platform, and/or content. 

INFORMATION SECURITY  

We use commercially reasonable measures to provide our Services.  However, you should assume that no data transmitted over the Internet or stored or maintained by us or our third-party service providers can be 100% secure.  Therefore, although we believe the measures implemented by us reduce the likelihood of security problems to a level appropriate to the type of data involved, we do not promise or guarantee, and you should not expect that your Information or private communications will always remain private or secure.  We do not guarantee that your Information will not be misused by third parties.  We are not responsible for the circumvention of any privacy settings or security features.  You agree that we will not have any liability for misuse, access, acquisition, deletion, or disclosure of your Information. 

If you believe that your Information has been accessed or acquired by an unauthorized person, you shall promptly contact us via the How to Contact Us section so that we can quickly take necessary measures. 

DATA RETENTION 

We will retain your Information for as long as needed to provide you Services, and as necessary to comply with our legal obligations, resolve disputes, and enforce our policies.  We will retain and use your Information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.  In accordance with our routine record keeping, we may delete certain records that contain Information you have submitted to us.  We are under no obligation to store such Information indefinitely and disclaim any liability arising out of, or related to, the destruction of such Information. 

YOUR CHOICES  

  1. Marketing Communications.  If you do not want to receive marketing and promotional emails from us, you may click on the “unsubscribe” link in the email to unsubscribe and opt out of marketing email communications or see How to Contact Us below for more information.  

  1. SMS Marketing Communications.  You may sign up to receive text messages from VIOLETTE_FR or third-party service providers on behalf of VIOLETTE_FR (e.g., text message marketing).  By using our Services, signing up for text messaging services or otherwise opting in to receive text messages (opting in via short code or entering your phone number into an on-site collection widget), you agree that you have provided VIOLETTE_FR or its third-party service providers with prior express written consent to be contacted by text message, including recurring automated promotional and personalized marketing text messages.  To learn more, please see our Messaging Section of our Terms here: Terms & Conditions | VIOLETTE_FR 

  1. Opting Out of Direct Marketing by Third Parties.  To exercise choices regarding the marketing information you receive, you may also review the following links:  

  • You may opt out of tracking and receiving tailored advertisements on your mobile device by some mobile advertising companies and other similar entities by downloading the App Choices app at www.aboutads.info/appchoices. 

  • You can opt out of having your activity on our Services made available to Google Analytics by installing the Google Analytics opt-out add-on for your web browser by visiting: https://tools.google.com/dlpage/gaoptout for your web browser.  

Notice to Certain United States Residents of Data Subject Rights  

Residents of certain US states may have rights and choices regarding their personal information. These rights may apply in the following states: California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia (all such laws collectively referred to hereafter as “State Privacy Laws”). To the extent any data protection law applies to our collection of your personal information, this supplemental section of our Privacy Policy outlines the individual rights you may be entitled to and how to exercise those rights.   

To exercise the rights described below, see the Exercising Your Rights Section below. 

  • Right to Know and Access Specific Information, and Data Portability.  You may have the right to request that we disclose certain information to you about our collection and use of your Information over the past twelve (12) months.  Once we receive and confirm a verifiable consumer request from you, we will disclose to you, to the extent permitted and/or required by law:

    • The categories of Information we collected about you, and whether we sell or share your Information to third parties. 

    • The specific pieces of Information we hold about you. 

    • The categories of Personal Information sold within the last twelve (12) months. 

    • The categories of sources from which Information about you is collected. 

    • Our business or commercial purpose for collecting, selling, or sharing your Information. 

    • The categories of third parties with whom your Information is sold, shared, or disclosed for a business purpose. 

    • You have the right to request that the Information described above be provided to you in a portable and readily useable format, to the extent technically feasible (“data portability).” 

  • Deletion Request Rights.  You may have the right to request that we delete the Information that we collected from you, subject to certain exceptions.  To the extent that we can delete your Information, once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your Information, unless an exception applies. 

  • Right to Correct Inaccurate Information.  To the extent that we may maintain inaccurate Personal Information, you may have the right to request that we correct such inaccurate Personal Information taking into account the nature of the Personal Information and the purposes of the processing of the Personal Information.  Once we receive and verify your verifiable consumer request, we will use commercially reasonable efforts to correct your Personal Information if we determine that it requires correcting. 

  • Sale and Sharing of Personal Information and the Right to Opt Out.  You may have the` right to opt out of the processing of your Information for the following purposes: 

    • Sale of your Information. 

    • Targeted Advertising. 

    • Sharing of your Information for cross-context behavioral advertising. 

    • Profiling in furtherance of decisions that produce legal or similarly significant effects concerning you. 

The use of online tracking technologies may be considered a “sale” or “sharing” under State Privacy Laws.  To the extent that these online tracking technologies are deemed to be a “sale” or “sharing” under those laws, you may be able to opt out of these online tracking technologies by submitting a request to privacy@violettefr.com or by broadcasting an opt-out preference signal, such as the GPC. 

  • Right to Limit Use and Disclosure of Sensitive Personal Information.  You may have the right to request that we limit the ways we use and disclose your Sensitive Personal Information (as defined by State Privacy Laws) to uses which are necessary for us to perform the Services, or deliver the goods reasonably expected by you, or as authorized by law.  

  • Right to Non-Discrimination.  You have a right to not be discriminated against in the Services or quality of services you receive from us for exercising your rights.  We may not, and will not, treat you differently because of your data subject request activity.  As a result of your data subject request activity, we may not and will not deny goods or services to you, charge different rates for goods or services, provide a different level quality of goods or services, or suggest that we would treat you differently because of your data subject request activity. 

  • Right to Disclosure of Direct Marketers.  You may have a right to the categories and names/addresses of third parties that have received Personal Information for their direct marketing purposes upon simple request, and free of charge.  

  • Right to Appeal. You have the right to appeal our denial of any request you make under this section.  To exercise your right to appeal, please submit appeals request to us by either: 

  • If you are not satisfied with the results of your appeal, you may contact the Attorney General in your state to file a complaint 

Depending on the State Privacy Law applicable to you, there may be limits on the number of times you may make certain requests outlined above within a twelve (12) month period.  In the event you exceed these limits, we may be entitled to charge you a reasonable fee to comply with your request.   

Authorized Agent 

You may use an authorized agent to submit verifiable consumer requests on your behalf provided that the authorized agent is a natural person or a business entity that you have authorized to act on your behalf.  If you use an authorized agent, we will require, as permitted and/or required by applicable law: (1) proof of written permission for the authorized agent to make requests on your behalf, and identity verification from you; or (2) proof of power of attorney.  We may deny a request from an authorized agent that does not submit proper verification proof. 

Notice of Financial Incentive 

As an incentive for providing us with your Information, you may receive a financial benefit in the form of an email coupon, discount code, promotion, or other similar reward that will be sent to you.  This discount may constitute a financial incentive under State Privacy Laws (“Financial Incentive”).  The categories of Personal Information required for us to provide the Financial Incentives may include personal identifiers such as full name and contact information including email address as well as personal and demographic information you choose to provide.   

To offer these discounts, we may track your Personal Information, such as purchase history and other demographic data.  You have the right to withdraw from the Financial Incentive at any time by submitting a request to privacy@violettefr.com. Please note that if you request deletion of part or all your Personal Information, that could affect your ability to qualify for the discount. 

Reasonable Fee for Request 

To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request. 

Sensitive Data 

We may process sensitive personal information, sensitive personal data, and/or sensitive data inferences, as those terms are defined by State Privacy Laws.  When we process such data, we do so with your consent. 

Notice to Individuals in the European Economic Area and the UK 

This section applies only to individuals coming to our services from within the European Union (EU), the European Economic Area (EEA), and the United Kingdom (UK), and only if we collect through the Services any Information from you that is considered “personal data,” as defined in the General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018. 

Personal data includes any information relating to an identified or identifiable natural person, who could be identified either directly or indirectly by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person (which may include some or all your Information as defined in this Privacy Policy). 

Identity and Contact Details of Controller and EU Representative 

Unless otherwise stated, we are the data controller for the Information we process. 

Contact details: 

Email: privacy@violettefr.com 

Your Data Protection Rights 

To the extent the GDPR and Data Protection Act 2018 apply, and we hold your Information in our capacity as a data controller as defined under those laws, you may request that we: 

  • restrict the way that we process and share your Information; 

  • transfer your Information to a third party; 

  • provide you with access to your Information; 

  • remove your Information if no longer necessary for the purposes collected; 

  • update your Information so it is correct and not out of date; and/or 

  • object to our processing of your Information. 

To exercise the rights described above, see the Exercising Your Rights Section below. 

You may also revoke your consent for processing of your Information.  If you wish to object to the use and processing of your Information or withdraw consent to this Privacy Policy, you can contact us in the following ways: 

Contact details: 

Email: privacy@violettefr.com 

The requests above will be considered and responded to in the time-period stated by applicable law.  Note, certain Information may be exempt from such requests.  We may require additional information from you to confirm your identity in responding to such requests.    

You have the right to lodge a complaint with the supervisory authorities applicable to you and your situation, although we invite you to contact us with any concern as we would be happy to try and resolve it directly.    

Lawful Basis For Processing Your Information 

The lawful basis for our processing of your personal data will depend on the purposes of the processing.  For most personal data processing activities covered by this Privacy Policy, the lawful basis is that the processing is necessary for our legitimate business interests.  Where we process personal data in relation to a contract, or a potential contract, with you, the lawful basis is that the processing is necessary for the performance of our contract with you or to take steps at your request prior to entering into a contract.  If we are required to share personal data with law enforcement agencies or other governmental bodies, we do so on the basis that we are under a legal obligation to do so.  We will also use consent as the legal basis where we deem appropriate or to the extent required by applicable law, for example, before we collect precise location data from your mobile device. 

Depending on what personal data we collect from you and how we collect it, we may also rely on various grounds for processing your personal data, including the following reasons: 

  • Processing on the Basis of Legitimate Business Interests.  When we process personal data on the basis that the processing is necessary for our legitimate business interests, such interests include: (i) providing, improving, and promoting our Services; (ii) communicating with current and potential customers, other business partners, and their individual points of contact; (iii) managing our relationships with our customers and other business partners, and their individual points of contact; (iv) other business development purposes; (v) sharing Information within the Company, as well as with service providers and other third parties; and (vi) maintaining the safety and security of our products, services, and employees, including fraud protection. 

  • Processing on the Basis of Performance of a Contract.  Examples of situations in which we process personal data as necessary for performance of a contract include e-commerce transactions in which you purchase a service from us. 

  • Processing on the Basis of Consent.  Examples of processing activities for which we may use consent as its legal basis include: (i) collecting and processing precise location Information from your mobile device; (ii) sending promotional emails when consent is required under applicable law; and (iii) processing personal data on Company services through cookies and similar technologies when consent is required by applicable law. 

  • Processing Because We Are Under A Legal Obligation To Do So.  Examples of situations in which we must process personal data to comply with our legal obligations include: (i) providing your personal data to law enforcement agencies and other governmental bodies when required by applicable laws; (ii) retaining business records required to be retained by applicable laws; and (iii) complying with court orders or other legal process. 

If the processing of your personal data is based on your consent, the GDPR and Data Protection Act 2018 also allow users the right to access, revoke, or modify your consent at any time.  Please see the How To Contact Us section below to review or modify your consents.   

Consent to Transfer 

We are operated in the United States, and we may use service providers based in the United States to operate our business and our relationship with you.  Please be aware that Information, including your personal data, that we collect will be transferred to, stored, and processed in the United States, a jurisdiction in which the privacy laws may not be as comprehensive as those in the country where you reside and/or are a citizen.  We maintain measures to address the transfer of your personal data between our group companies and between us and our third-party providers in accordance with applicable data protection laws and regulations. 

Retention 

We will retain your Information for as long as needed for the purposes described in this Privacy Policy.  More specifically, the time we maintain your Information depends on the following factors: 

  • Whether We Need the Information to Provide the Services.  We will maintain any data needed to provide you with the Services, such as contact Information and payment or transaction Information, for as long as needed for us to provide you with the Services, respond to your questions and requests, and/or administer your account (if applicable). 

  • Whether We Need the Information to Comply With Our Legal Obligations.  We may have legal obligations to maintain your Information where a legal or regulatory body may ask for it in the future, for example in response to a data subject request or complaint.  This Information may include contact Information and location Information. 

  • Whether We Need the Information For A Legitimate Business Interest.  We may store Information like contact Information, cookies, and location Information in order to perform analytics, troubleshoot errors, or improve our Services.  In any event, we delete the Information when it is no longer needed for our legitimate interest. 

Regardless of our reason for retaining your Information, we delete all Information in accordance with our routine record keeping policies. 

Exercising Your Data Subject Rights 

To exercise any of the rights described above, please submit a verifiable consumer request to us via the methods described below.   

Contact details: 

Email:  privacy@violettefr.com 

The verifiable consumer request must: 

  • provide sufficient information that allows us to reasonably verify you are the person about whom we collected Information, or an authorized representative; and 

  • describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. 

To help protect your privacy and maintain security, if you request access to, correction of, or deletion of your Information, we will take steps and may require you to provide certain information to verify your identity before granting you access to your Information or complying with your request.  In addition, if you ask us to provide you with specific pieces of information, we may require you to sign a declaration under penalty of perjury that you are the consumer whose Information is the subject of the request.  Only you or your authorized agent may make a verifiable consumer request related to your Information. If you designate an authorized agent to make a request on your behalf, we may require you to provide the authorized agent written permission to do so and to verify your own identity directly with us (as described above). You may also make a verifiable consumer request on behalf of your minor child.   

GEOGRAPHIC LOCATION OF DATA STORAGE AND PROCESSING 

Our Services collect Information and process and store that Information in databases located in the United States.  As such, we may store and process Information on servers located outside of the country where you originally deposited the data.  If you are visiting the Services from a country outside the United States, you should be aware that you may transfer personally identifiable Information about yourself to the United States, and that the data protection laws of the United States may not be as comprehensive as those in your own country.  By visiting our Services and submitting Information, you consent to the transfer of such Information to the United States.  

DIFFICULTY ACCESSING OUR PRIVACY POLICY 

Individuals with disabilities who are unable to usefully access our Privacy Policy online may contact us to inquire how they can obtain a copy of our policy in another, more easily readable format. 

“DO NOT TRACK” SIGNALS 

We do not support “Do Not Track.”  Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked.  You can enable or disable “Do Not Track” by visiting the “Preferences” or “Settings” page of your web browser.  Do Not Track is different from GPC, which may notify websites of consumers’ privacy preferences regarding the sale or sharing of personal Information, or the use of sensitive personal Information. 

CHANGES TO THIS PRIVACY POLICY 

We reserve the right to change, modify, or amend this Privacy Policy at any time to reflect changes in our products and service offerings, accommodate new technologies, regulatory requirements, or other purposes.  If we modify our Privacy Policy, we will update the “Last Updated” date below and such changes will be effective upon posting.  It is your obligation to check our current Privacy Policy for any changes. 

HOW TO CONTACT US 

If you have any questions about this Privacy Policy or the Information we have collected about you, please contact us at the following: 

Email:  privacy@violettefr.com

Last Updated: October 17, 2025