Bisou Balm is a bit like your makeup best friend. It’s an everyday lip look that’s here to support you no matter what – whether you’re wearing a strong smokey eye or going bare-faced. It’s also pretty much impossible to mess up. Feel free to apply it in the bathroom, a store window, or in the back of a New York taxi – you’ll emerge looking super fresh no matter what. It’s that easy.
DIMETHICONE, POLYETHYLENE, DIMETHICONE CROSSPOLYMER, DIPHENYL DIMETHICONE, BRASSICA CAMPESTRIS SEED OIL, DICALCIUM PHOSPHATE, TABEBUIA IMPETIGINOSA BARK EXTRACT, POLYGLYCERYL-3 DIISOSTEARATE, ETHYL VANILLIN, DISTEARDIMONIUM HECTORITE, TRIMETHYLSILOXYPHENYL DIMETHICONE, MAY CONTAIN: CI 15850, CI 77891, CI 19140, CI 77491, CI 45410, CI 77492, CI 77499, CI 42090
DIMETHICONE, POLYETHYLENE, DIMETHICONE CROSSPOLYMER, DIPHENYL DIMETHICONE, BRASSICA CAMPESTRIS SEED OIL, DICALCIUM PHOSPHATE, TABEBUIA IMPETIGINOSA BARK EXTRACT, POLYGLYCERYL-3 DIISOSTEARATE, ETHYL VANILLIN, DISTEARDIMONIUM HECTORITE, TRIMETHYLSILOXYPHENYL DIMETHICONE, MAY CONTAIN: CI 15850, CI 77891, CI 19140, CI 77491, CI 45410, CI 77492, CI 77499, CI 42090
DIMETHICONE, POLYETHYLENE, DIMETHICONE CROSSPOLYMER, DIPHENYL DIMETHICONE, BRASSICA CAMPESTRIS SEED OIL, DICALCIUM PHOSPHATE, TABEBUIA IMPETIGINOSA BARK EXTRACT, POLYGLYCERYL-3 DIISOSTEARATE, ETHYL VANILLIN, DISTEARDIMONIUM HECTORITE, TRIMETHYLSILOXYPHENYL DIMETHICONE, MAY CONTAIN: CI 15850, CI 77891, CI 19140, CI 77491, CI 45410, CI 77492, CI 45410, CI77491, CI 77499, CI 42090
DIMETHICONE, POLYETHYLENE, DIMETHICONE CROSSPOLYMER, DIPHENYL DIMETHICONE, BRASSICA CAMPESTRIS SEED OIL, DICALCIUM PHOSPHATE, TABEBUIA IMPETIGINOSA BARK EXTRACT, POLYGLYCERYL-3 DIISOSTEARATE, ETHYL VANILLIN, DISTEARDIMONIUM HECTORITE, TRIMETHYLSILOXYPHENYL DIMETHICONE, MAY CONTAIN: CI 15850, CI 77891, CI 19140, CI 77491, CI 45410, CI 77492, CI 45410, CI77491, CI 77499, CI 42090

Bisou Balm has been a longtime dream of mine, because, well, I’m French. In France, after red lipstick, our favorite lip look is called bouche mordue or “just bitten lips.” The DIY way to do it is to apply lip balm and add a touch of lipstick – creating a subtle flush of color that looks fresh and natural. I’ve always been obsessed with capturing this effect and improving upon it – creating a formula that would mimic the true texture of your own lips. In order to do so I had to design something that would be sheer, comfortable, and hydrating but also blurring and most importantly, matte. It had to leave behind *just* the right amount of pigment but also supply a satisfying pout. Achieving all of these qualities has required so many iterations, but it’s been a true labor of love and my lips are thanking me for it.

Bisou Balm has been a longtime dream of mine, because, well, I’m French. In France, after red lipstick, our favorite lip look is called bouche mordue or “just bitten lips.” The DIY way to do it is to apply lip balm and add a touch of lipstick – creating a subtle flush of color that looks fresh and natural. I’ve always been obsessed with capturing this effect and improving upon it – creating a formula that would mimic the true texture of your own lips. In order to do so I had to design something that would be sheer, comfortable, and hydrating but also blurring and most importantly, matte. It had to leave behind *just* the right amount of pigment but also supply a satisfying pout. Achieving all of these qualities has required so many iterations, but it’s been a true labor of love and my lips are thanking me for it.

Bisou Balm has been a longtime dream of mine, because, well, I’m French. In France, after red lipstick, our favorite lip look is called bouche mordue or “just bitten lips.” The DIY way to do it is to apply lip balm and add a touch of lipstick – creating a subtle flush of color that looks fresh and natural. I’ve always been obsessed with capturing this effect and improving upon it – creating a formula that would mimic the true texture of your own lips. In order to do so I had to design something that would be sheer, comfortable, and hydrating but also blurring and most importantly, matte. It had to leave behind *just* the right amount of pigment but also supply a satisfying pout. Achieving all of these qualities has required so many iterations, but it’s been a true labor of love and my lips are thanking me for it.

Bisou Balm has been a longtime dream of mine, because, well, I’m French. In France, after red lipstick, our favorite lip look is called bouche mordue or “just bitten lips.” The DIY way to do it is to apply lip balm and add a touch of lipstick – creating a subtle flush of color that looks fresh and natural. I’ve always been obsessed with capturing this effect and improving upon it – creating a formula that would mimic the true texture of your own lips. In order to do so I had to design something that would be sheer, comfortable, and hydrating but also blurring and most importantly, matte. It had to leave behind *just* the right amount of pigment but also supply a satisfying pout. Achieving all of these qualities has required so many iterations, but it’s been a true labor of love and my lips are thanking me for it.
The V_FR Standard
Safe, No-Compromise Ingredients
We surpass FDA cosmetic requirements for the U.S. and adhere to the stricter European Cosmetic Directive for safe ingredient use. We consistently test our products to ensure safety and efficacy. We prioritize high quality, ethically-sourced ingredients without compromise on performance or luxury.
Vegan and Cruelty-Free
There are no animal-derived ingredients in any V_FR products (yes, we made the perfect red lip without carmine), and none of our products are tested on animals and all ingredients have been verified to meet the animal testing ban for Europe.
Environmentally-Conscious
We are committed to sourcing and utilizing environmentally-conscious materials that are currently available versus creating concepts that may produce more waste --from the sustainable harvest of natural ingredients to packaging made mainly of PCR and PET -- a challenge that pushes us to be as innovative as possible.
Commitment to Always Do Better
While we will continue to strive for the most environmentally-conscious and clean beauty standards, we recognize that we can always do better, which requires our consistent, active engagement. We make this commitment to ourselves and you.
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VIOLETTE_FR in the Wild
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Over delivers!!!
I never leave reviews but this balm is incredibly flattering. I bought two different colors and they blend so beautifully with my skin tone, they feel creamy, buttery, like silk on my lips. I will not purchase any other lip product from anyone else. I am thoroughly impressed.

Life Changing Lip Product
I tossed all of my other lipsticks for this one...I love it! It's so moisturizing and easy - it is like nothing else I have ever used.

Perfection!
My new favorite. Just a pop of red on my lips, and it feels soft and dreamy!

I like it
It’s a nice colour and it’s so soft and keeps the lips smooth.

Love it - subtle at its best
Gives your lips a hint of something - but hard to put your finger on. Just what I wanted!

J’afooooore!
Avec une texture très agréable et une couleur délicate mais vibrante, parfaite pour moi, je ne m’en passe plus!

Lasts forever!
This was a bit more than I usually spend on a lipstick/balm. I ate my breakfast on my way to work and went to reapply, when I arrived. I could not believe that it stayed on through drinking a bottle of water and eating. It was still on by lunchtime. The colors seem really universally flattering, too. Definitely worth the price given it lasts so long. I am definitely a fan, now.

Perfect
I love that it is slightly sheer and matt without drying my lips. Exactly what I was looking for.

Please bring back the original lipstick shape. It feels way more glamorous!
Violette_FR
Hi Reyna, Thank you for your feedback! We changed the formula to have a better color payoff and more hydration :)

Best bitten lip color
Love the bisou balm. I got the sucette color first and then decided to get the betise. Both colors are super flattering on anyone. The sucette is great for a bit of fuscia pop; Betise is great for a flushed bitten lip color.

Fabulous
Love the formula of this matte balm so much I ordered two more!

Bisou Balm Violette-FR
Brilliant product, I am so happy to have come across it. So light on the lips, such a perfect colour, I absolutely adore it and had so many compliments ! I re- ordered more straight away! Thank you for making such incredible products.

Beautiful color and finish
I love this balm! The color Guimauve is exactly as pictured on the website and is extremely flattering on fair skin tones. This is not an easy color to find and the bisou balm knocked it out of the park. The finish is matte and very comfortable. The formula glides and doesn’t drag when applied and still has a bit of “slip” between the lips. It’s a very forgiving formula and unfussy to apply, which I appreciate.

Bisou balm
Lovely buildable colour, very soft and smells great. Needs applying regularly.

Very nice
First things first: the texture is stunning. It feels quite soft, which is comparable with liquid matte tints), which is unlike anything I’ve experienced in a solid lipstick before. It makes for a very effortless look, too. I do wish it was a bit more moisturising. It might be alright in a slightly warmer weather, but now that it’s winter, I find that this balm doesn’t provide me with nearly enough moisture, and reach for more nourishing tinted products instead. The colour I have is Bêtise and it’s very pretty, although I bit more pink than I had anticipated. I really wish that more shades become available.As someone who likes lips to be a touch darker and moodier, I’m a little bit disappointed by the shade selection.
Violette_FR
Hi Natalia, We are happy to hear that you love the Bisou Balm ! We always recommend moisturizing before you apply any lip product. One product we love is the Aveda lip balm! We passed this feedback about more shades to our team :)

Love it!
The color, texture, and even smell were amazing. I love that it’s buildable without getting cakey. My only issue is that I’m probably going to run out of it faster than my other lipsticks (only because I’m wearing it literally ALL the time). Seriously the softest lipstick I’ve ever worn!