A minimalist’s dream skincare routine— this 3-in-1 spray is a toner, serum, and moisturizer in a bottle. The one-of-a-kind probiotic-based solution delivers rebalancing, hydrating, and soothing effects on skin for muse-worthy appeal.
Fermented Birch Sap deeply hydrates dry skin like a drink of water while protecting skin’s natural microbiome for calmer, less reactive skin, and better cell regeneration
Glacial Water is charged with several key minerals that helps skin rehydrate and recover
Squalane moisturizes and restores the skin barrier while creating suppleness and bounce
Olive Leaf Extract energizes skin cells to operate at top function for smoother skin
WATER (AQUA)(EUA), BETULA PENDULA (BIRCH) SAP, GLYCERIN, PENTYLENE GLYCOL, CAPRYLIC/CAPRIC TRIGLYCERIDE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, SQUALANE, AESCULUS HIPPOCASTANUM (HORSE CHESTNUT) SEED EXTRACT, ARTHROSPIRA PLATENSIS EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, CALENDULA OFFICINALIS FLOWER EXTRACT, CYAMOPSIS TETRAGONOLOBA (GUAR) GUM, CETETH-20 PHOSPHATE, CETEARYL ALCOHOL, DICETYL PHOSPHATE, TOCOPHEROL, LEVULINIC ACID, SODIUM HYDROXIDE, SODIUM LEVULINATE, XANTHAN GUM, BENZYL ALCOHOL, DEHYDROACETIC ACID, CITRIC ACID
This is how the story goes… I said to my chemists, “OK, I want one product to replace my skincare routine. But I have very high expectations and I don’t want to compromise at all. It needs to be anti-inflammatory, use only ingredients that are safe for me and the environment, and I want my skin to become better every time I use it... Oh—and it needs to be affordable. I assumed my chemist Luc would ask me what I was smoking! Instead he just said, “ok, ca marche!”, which means "Ok it works!", and Boum-Boum Milk was born. Now it’s all I use—at night after cleansing, in the morning before makeup, throughout the day, whenever I need a boost. I even love it for a bit of texture in my hair. It gives me so much more than I ever expected, and asks so little of me in return. That’s why there is no doubt in my mind that this is the product I am the most proud of.
Step by Step
Spritz Boum-Boum Milk All Over Just-Cleansed Skin
Massage Into Skin
Mist Over Body
Mist Over Hair for an Added Moisture and Shine
Clinical trials and user surveys
Reported by our subjects:
After using Boum-Boum Milk,
100% of testers showed Increased Hydration (by an average of 58%)*,
100% of testers showed Reduced Redness,
78% of testers reported Smoother Skin**
Clinical trials and user surveys
We partnered with a third-party testing facility for two types of evaluations: One series of tests used objective measurement tools to quantify skin improvements (marked by *) and another series of tests used surveys to evaluate skin changes self-reported by the testers themselves (marked by **).
AFTER 28 DAYS:
- 100% of testers showed Increased Hydration (by an average of 58%)*
- 100% of testers showed Reduced Redness*
- 100% of testers showed Brightener Tone*
- 78% of testers reported Smoother Skin**
- 76% of testers reported Increased Glow**
- 74% of testers reported Firmer Skin**
* Based on an objective clinical evaluation of 10 test subjects, 26 - 64 years of age; twice daily use of Violette_FR Boum-Boum Milk for 8 weeks
** Based on a subjective self-reported survey of 50 test subjects, 22 - 84 years of age; twice daily use of Violette_FR Boum-Boum Milk for 8 weeks
The V_FR Standard
Safe, No-Compromise Ingredients
We surpass FDA cosmetic requirements for the U.S. and adhere to the stricter European Cosmetic Directive for safe ingredient use. We consistently test our products to ensure safety and efficacy. We prioritize high quality, ethically-sourced ingredients without compromise on performance or luxury.
Vegan and Cruelty-Free
There are no animal-derived ingredients in any V_FR products (yes, we made the perfect red lip without carmine), and none of our products are tested on animals and all ingredients have been verified to meet the animal testing ban for Europe.
We are committed to sourcing and utilizing environmentally-conscious materials that are currently available versus creating concepts that may produce more waste --from the sustainable harvest of natural ingredients to packaging made mainly of PCR and PET -- a challenge that pushes us to be as innovative as possible.
Commitment to Always Do Better
While we will continue to strive for the most environmentally-conscious and clean beauty standards, we recognize that we can always do better, which requires our consistent, active engagement. We make this commitment to ourselves and you.
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