Your mood
How do you feel today? Sensitive? Playful? Confident? Tender? And how do you aspire to feel today? If you’re a bit tired, why don’t you try on a red lip? It will wake you up. Feeling sexy? Wear a cat eye and play with your sexiness today. Need creative vibes? Blue is a good color for that. Maybe it’s winter, but you want to feel like it’s summer? Warm up with copper. “Mood-thinking” helps us listen more deeply to ourselves and turns makeup into an intentional act. No compulsive fixing or monotonous makeup “routine” here -- just lots and LOTS of feelings worth celebrating.
So let’s begin. Take a breath and tap into your mood. Click the color or feeling that makes you vibrate, and then explore the corresponding looks and curated products.


Your mood / Feelings
Tender
You know those days when you wake up feeling a little bit sensitive? You're tired and overworked, and all you want is to feel comforted and protected? Well, it's time to give yourself some tenderness. Forgo the blowout for a gentle french braid. Spare yourself a major makeup-remover moment at the end of the day by applying only soft, sheer colors to the face. Throw on a comfy sweater and your favorite pair of jeans, and give yourself some extra kindness throughout the day. No act of tenderness is too small.
soft, sheer colors
Create the Look
Apply with kindness.
So, you want to feel comfortable, but still beautiful. These products will give you a tender hug and a grounding moment to check in with yourself.

Boum-Boum Milk
Skincare / All Over Cream Spray
A minimalist’s dream skincare routine— this 3-in-1 spray is a toner, serum, and moisturizer in a bottle. The one-of-a-kind probiotic-based solution delivers rebalancing, hydrating, and soothing effects on skin for muse-worthy appeal.
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Baume Shine
Complexion / Universal Highlighter
Put simply, this product fits. It fits all skin tones. It fits your Cupid’s bow and inner corners of the eyes. It fits your tiniest going-out bag. Plus it fits your life, because it’s chic enough to pull out...
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