NEW
BALM AMOUR
NOT ANOTHER LIP BALM
Pssst...this launch is still a secret. If sharing before July 24th, please keep the name and front of the product between us!
Six years in the making—Balm Amour is the only lip balm you’ll ever need. An innovative balm-meets-treatment that is deeply nourishing, regenerative, and packed with high-performance actives, delivering both immediate comfort and long-term benefits. The result is lips that look smoother, fuller, and more nourished—even when the balm is off.
YEARS IN THE MAKING
When no balm on the market could deliver deep, lasting lip care, Violette created her own. As a makeup artist, she needed smooth, healthy lips on set to minimize retouching and elevate the final image—but even the best formulas fell short. Paired with her own lifelong struggle with dryness, it sparked a six-year search for a balm that truly delivered. The result is Balm Amour: a love letter to lips everywhere, inspired by the rituals of skin prep. Luxurious in feel, powered by skincare-grade actives, and made for everyday use.
BACKED BY SCIENCE
Most balms rely on water—but when it evaporates, it can actually draw moisture out, encouraging constant reapplication while leaving lips even drier. Balm Amour skips water entirely for a formula that delivers pure, potent nourishment—nothing extra, nothing diluted—just true performance. The result is fuller, smoother, more nourished lips—instantly and over time. Balm Amour melts in with a comforting, velvety texture and a cooling ceramic applicator that turns every use into a moment of ritual. This anhydrous (waterless) formula is powered by:
Phyto Collagen Activator
A plant-based active that helps visibly plump, smooth, and improve elasticity by supporting collagen production.
Lip Rewind Peptide (2x the Clinical Dose)
A natural tripeptide that boosts collagen and hyaluronic acid—clinically proven to reduce lines and increase lip volume.
Vitamin E (in Sunflower Oil)
An antioxidant-rich oil that protects, softens, and strengthens the skin barrier.
Moisture-Locking Butters & Waxes
For a velvety finish that locks in moisture and cushions lips for hours.
CONSUMER RESULTS
Real users, real results. From instant relief to visibly smoother, softer lips over time, Balm Amour delivers powerful lip care you can feel and see.
After a Single Use:
100% reported feeling of relief and comfort to chapped lips
100% reported lips were smoothed
100% reported lips were moisturized
Over Time (2 weeks of regular use):
100% reported lips were smooth
100% reported lips are softer
97% reported lips were fuller
94% reported reduced wrinkles/lines on the lips