Mon Chéri [monh sheh-ree] – A warm brown-red, borrowed from Bisou Balm and reimagined in Plume’s medium-coverage formula.

Forget everything you know about liquid lipstick—Plume Lip is a feather matte, medium-coverage lip whip with a hydrating, gel-cream texture that cushions lips, delivering bold color with an ultra-blurred, effortless finish. Encouraging spontaneity, not perfection, Plume Lip is designed for intuitive, mirrorless application and glides on with ease—no tools or precision required. Emollient-rich and comfort-first, it nourishes lips while providing a weightless finish and lasting stain with 12-hour wear.

Violette’s Inspiration: “After launching the Bisou collection, I couldn’t stop thinking about the word Plume—feather, in French. The name lingered in my mind and eventually, a vision took shape: It was something light as a single feather—soft and airy, yet with the strength of powerful wings—color rich with depth. The first expression of that vision is Plume Lip. This formula is such a paradox—it’s bold and tender at once. It gives you a strong color payoff but the feeling and application are totally instinctive. It’s makeup that embraces imperfection—it invites you to play.”

0.11 oz / 3.3g

Dimethicone, Aqua (Water/Eau), Dimethicone/Vinyl Dimethicone Crosspolymer, Isododecane, Dimethicone Crosspolymer, Polyglyceryl-2 Triisostearate, Cetyl PEG/PPG-10/1 Dimethicone, Butylene Glycol, Silica, Sorbitan Isostearate, Disteardimonium Hectorite, 1,2-Hexanediol, Caprylyl Glycol, Propylene Carbonate, Diisostearyl Malate, Ethylhexylglycerin, Fragrance (Parfum), Silica Dimethyl Silylate, Aluminum Hydroxide, Benzaldehyde, Vanillin. (+/-) : Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 (CI 15850), Red 28 (CI 45410), Titanium Dioxide (CI 77891), Yellow 6 (CI 15985), Red 6 (CI 15850).