NEW
PLUME LIP
FEATHER MATTE LIP WHIP
Forget everything you know about liquid lipstick. This feather matte lip whip redefines statement color. The unique gel-cream formula glides on effortlessly, delivering mistake-proof, medium-coverage color with a blurred matte finish—no tools or mirror required. The moisturizing, long-wear formula provides weightless comfort and lasting color that’s strong but soft, bold yet effortless.
THE INSPIRATION
The name Plume—French for “feather”—lingered in Violette’s mind long before the product existed. She envisioned something light, airy, and sensual, yet powerful enough to make a statement. Plume Lip sits between the natural, effortless ease of Bisou Balm and the couture precision of Petal Bouche—a meeting point where bold artistry and everyday wearability coexist. The result is a beautiful paradox: a couture-feeling formula that’s intuitive, forgiving, and infinitely wearable.
BOLDLY EFFORTLESS.
This formula is such a paradox—it’s bold and tender at once. It gives you a strong color payoff, but the feeling and application are totally instinctive. It’s makeup that embraces imperfection—it invites you to play.”
—Violette
THE SHADES
Plume Lip is available in five elevated tones, each with a subtle smoky undertone for depth, mood, and balance—think: the lip version of a smoky eye.
Châtaigne Grillée [sha-ten-yeh gree-yay] – A neutral toasted chestnut—bold on light skin, the perfect nude for deeper tones.
Mon Chéri [monh sheh-ree] – A warm brown-red, borrowed from Bisou Balm and reimagined in Plume’s medium-coverage formula.
Rose Fumé [rohz foo-may] – A smoky rose-pink with depth and spice.
En Feu [on fuh] – A warm, fiery red—bright and fresh.
Syrah Fumé [see-rah foo-may] – A smoky, deep berry wine—refined and sultry.