THE SCIENCE BEHIND
BALM AMOUR
Not another lip balm—meet Balm Amour. This zero-compromise balm-meets-treatment is powered by skincare-grade actives to deliver instant relief, deep hydration, and lasting nourishment with clinically proven results.
WATER IN = MOISTURE OUT?
It’s a common misconception that water in a formula means hydration. In reality, when water evaporates from your lips, it can take your natural moisture with it—a process known as Transepidermal Water Loss (TEWL).
That’s why lips are especially vulnerable. Formulas with high water content can actually make this worse by accelerating moisture loss instead of locking it in. And because water is often used as a cheap filler, it leaves less room for the nourishing ingredients that truly make a difference.
NOT ALL OCCLUSIVES ARE CREATED EQUAL
Real lip care isn’t just about how it feels when you swipe it on. Your lips need emollients to repair dryness, peptides to smooth texture, and the right occlusives to hydrate and lock it all in. And while many occlusives can help trap moisture, not all are created equal. Small-molecule occlusives—like silicones—form a lightweight barrier, but don’t offer the long-term support your lips need. The real heroes are rich butters and waxes. They create a thicker, more effective seal—and they don’t just sit on top. They nourish as they protect.
YOU SCRUB.
YOU SWIPE.
YOU REPEAT...
But your lips are still dry. Over-exfoliating can damage the delicate lip barrier, and constant reapplication can actually keep your lips from rebuilding their own natural defenses. Harsh ingredients like menthol and camphor can act as allergens and irritants. And the more you reapply a balm that doesn’t actually treat the root cause, the more moisture you lose—creating a cycle of dependency where your lips feel drier and more sensitive over time.
THE SOLUTION
To truly restore and protect your lips, you need a formula that soothes, smooths, and strengthens the barrier. That means emollients to repair, peptides to refine texture, and the right occlusives to lock in moisture—all at efficacious levels.
That’s where Balm Amour comes in—a zero-compromise balm-meets-treatment, six years in the making. Powered by a blend of barrier-boosting butters, peptides, and a plant-based collagen activator, it’s clinically shown to hydrate, plump, smooth, and soften lips—improving lip health over time.
