Like you’ve been kissing all night, this lipstick-meets-balm hybrid creates the perfect flash of chic, subtle color. Meaning “just bitten lips” in French, Bouche Mordue is an iconic Parisian look now achievable in one smooth swipe. Smooth Bisou Balm directly over lips—no need to kiss a tissue or your lover to achieve the perfect blotted look. Layer for more color payoff.
Step by Step
Swipe once for a very subtle tint
Swipe twice for a satisfying natural lip color
Swipe three times for a just-been-kissed look--like the blood has flushed into the lips
Continue layering for more of a lipstick feel
The V_FR Standard
Safe, No-Compromise Ingredients
We surpass FDA cosmetic requirements for the U.S. and adhere to the stricter European Cosmetic Directive for safe ingredient use. We consistently test our products to ensure safety and efficacy. We prioritize high quality, ethically-sourced ingredients without compromise on performance or luxury.
Vegan and Cruelty-Free
There are no animal-derived ingredients in any V_FR products (yes, we made the perfect red lip without carmine), and none of our products are tested on animals and all ingredients have been verified to meet the animal testing ban for Europe.
Environmentally-Conscious
We are committed to sourcing and utilizing environmentally-conscious materials that are currently available versus creating concepts that may produce more waste --from the sustainable harvest of natural ingredients to packaging made mainly of PCR and PET -- a challenge that pushes us to be as innovative as possible.
Commitment to Always Do Better
While we will continue to strive for the most environmentally-conscious and clean beauty standards, we recognize that we can always do better, which requires our consistent, active engagement. We make this commitment to ourselves and you.
VIOLETTE_FR in the Wild
- Reviews
- Questions
United Statesoverall excellent
love this lipstick!! i find it a bit dry (it looks just fine, just feels dry) but putting on some chapstick before applying this takes care of that. the review that convinced me to buy this described it as “the perfect amount of color with the perfect lack of sheen” and this totally lives up to that. looks very natural, great color. i usually use one or two swipes, but layering the color further works great too!
United StatesBeautiful color
I really love the color of this lippy, it's the ideal "my lips but better" and can be worn layered or more subtly. For me, needing to reapply isn't an issue, as it doesn't need a mirror for application. The texture is interesting, I'd describe it as a little powdery, so maybe unexpected for some, but the wearability is awesome.
United StatesLove. Love. Love.
Exactly what I was looking for in a lip balm. I was so excited I shared my Insta find with my bestie who informed me that she already bought another lipstick and loved just as much. Def trying other products!
United StatesPerfect
Purchased this in Betise. I have pale skin with very cool undertones. It’s difficult to find any lip color that looks natural. This color makes me look like I have naturally pink/red lips. Sooooo pretty!!
United StatesMeh
The lipstick is dry and pulls on my lips. The color is just a bit too orange for my light, cool tone skin. Not a fan.
United StatesFavorite Lipstick
If you are looking for the perfect everyday lipstick, this is it! Goes on so easily, looks so natural yet vibrant, blurring, and is super buildable. Unlike any other lipstick I have every tried. I get compliments and questions almost every time I wear it.
United StatesPerfect easy French girl lip!
It goes on so simply in a buildable formula. Gives exactly what it promises -- an easy, on-the-go French girl pout. Highly recommend!
United StatesIn love with Bisou but bummed
I absolutely love this balm, the color is absolute perfection and it feels amazing. However the balm stick broke off after I’ve had it for a few weeks. I’ve used it sparingly so I’m unsure why it broke, but I’ll still use it if I can. Can’t wait to try other colors.
United StatesNice but bleeds
I like the color, and how it gives my lips a "****** on a red lollipop" look rather than a full-on lipstick. It is more of a subtle stain. Which I love. However, after some time, it bleeds. So I have to put lip balm over it to smooth it out. Maybe my lips are dry and maybe you won't have that problem, but I would say, apart from that, I do like it.
United StatesGorgeous color!
Great color! Its exactly what I imagined a stained lip to be but its very drying
United StatesPerfect tint
My favorite hint of tint. This product is perfect for a hint of color on the lip. I love that it is cruelty free and is my new favorite.
SwitzerlandToo dry
Perfect color, but so dry for a « balm ».
United StatesPerfect color and buildable coverage
Love!! Perfect color for everyday or dressing up. Consistency is smooth and color long lasting.
United StatesPerfectly natural
This has just the right amount of color with a unique texture somewhere between matte and glossy. I love it!
United StatesLove color!
I love the color of the lipstick which is subtle on your lips. What I love more is the way it feels- very hydrating! The only drawback is the container always feels like it will break and is hard to make the lipstick go up and down.
PolandLovely Balmy Lippie
Love that it’s matte but hydrating at the same time. Colour of the lips is toned down, which is perfect for stronger eye makeup. Perfect make up no make up for the lips.