INTRODUCING
PLUME EYESHADOW
Inspired by the effortless French eye look—where less-is-more—the feather matte and shimmer shadows deliver a soft veil of diffused color for subtly impactful eyes in seconds.
NEW PLUME EYESHADOW
THE EFFORTLESS FRENCH EYE
Infused with Violette’s artistry technique, Plume Eyeshadow applies with ease and intuition, effortlessly building from a whisper of color to a lived-in smokey eye with zero fallout.
NEW PLUME EYESHADOW
A VEIL OF COLOR
The sheer cream-to-powder formula balances pigment and payoff to deliver soft definition and subtle dimension that’s never harsh and never overdone.
BRINGING THE 'JOIE DE VIVRE' BACK TO BEAUTY
Curated essentials for the artist and muse in you. Innovative and easy-to-use. Safe and effective. Conscious without compromise.
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10% Off Retail Value
NEW CUSTOMIZABLE -
10% Off Retail Value
NEW CUSTOMIZABLE
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10% Off Retail Value
NEW CUSTOMIZABLE -
10% Off Retail Value
NEW CUSTOMIZABLE -
10% Off Retail Value
NEW CUSTOMIZABLE -
10% Off Retail Value
CUSTOMIZABLE
Iconic French Red Lip
Effortless Makeup
Graphic Liner
five-star reviews.
Patricia H. 19/12/2025
FANTASTIC!
"The “milk” is AMAZING!! The mist is so fine. It takes my skin to dull & dry to perfection in a spray. The transformation is truly incredible & don’t get me started on its effect on hair - best hair products ever!! It is truly a holy grail product & I am grateful I found out about it!! Thank you!!!!"
Bria W. 12/12/2025
LOVE LOVE LOVE
"My absolute favorite milky toner! Skin bounces back and feels so moisturized and soft. Love to use before applying night moisturizer. This is like my 4th time purchasing. Have used for over 2 years."
Lesia S. 20/12/2025
ELIXIR OF YOUTH
"Boum Boum Milk is that one product that always must be on my shelf. I'm 36 now and it covers almost every need of my skin. It has replaced many other cosmetics for me because I use it as a moisturiser (mostly), toner and a healing spray (especially for my lips). Boum Boum Milk reduces redness and gives my skin moisture. It brings a relief just right after applying when my hyperreactive skin gets itchy or burns. I've used three bottles and ordered two more this time in case not to run out of it unexpectedly."
NOTE FROM THE FOUNDER
THE V IN VIOLETTE_FR
"Throughout my 20-year journey as a makeup artist, my namesake brand quietly waited in the wings, evolving in my mind alongside my creative expression and expertise. Born VIOLETTE_FR, my dream line of ultra-curated beauty essentials continues to grow today with innovative, science-backed formulas designed to nurture and inspire. From conscious skincare and meticulously crafted makeup to artful Objets de Désir, each product is an extension of myself—an invitation to celebrate what Mother Nature gave you and to infuse your beauty routine with joie de vivre."
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CONTACT CUSTOMER SERVICE
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