THE ART OF THE VEIL
A study in sheer color—light, layered, and never overdone.
THE PLUME EFFECT
Plume Eyeshadow is designed as a veil—sheer, buildable, and instinctive.
Each shade melts into the skin, creating a soft wash of color that can be worn alone or layered to shift the mood. From matte to shimmer, barely-there to light-catching, every look is about subtle dimension—never precision, never excess.
Tap, blend, and let it become your own.
THE LIVED-IN SHIMMER
A touch of light, worn in—effortless and undone.
Shimmer becomes something softer here—melted into the skin rather than sitting on top. The result is a gentle, light-catching finish that moves with you, adding dimension without feeling polished.
It’s the kind of shimmer that feels like it’s been there all day—in the best way.
THE RETRO WASH
A sheer halo of color—playful, soft, and just a little nostalgic.
Washed across the lid, this look creates a diffused cloud of color that feels effortless yet expressive. The edges are blurred, the pigment stays light, and the effect is more atmosphere than statement.
It’s color, reimagined—subtle, wearable, and quietly bold.
THE FRENCH SMOKEY
Softly blurred, subtly defined—never too perfect.
A nod to classic French cinema, where the eye is gently shaped but never overworked. This look is all about presence: a diffused wash of depth that enhances rather than defines. The edges are softened, the finish is lived-in, and the result feels effortless—like you just woke up with it.
Tap on and blur with your fingers, letting the color set into the skin rather than sit on top. If using a brush, sweep any excess under the lower lash line for added natural dimension.
THE FRESH EYE
A sheer wash that brightens, softens, and awakens.
Lightly diffused across the lid, this look brings a hint of color and dimension while keeping the eye clean and undone. Nothing heavy, nothing overworked—just a fresh, effortless finish that feels like you.
THE SENSUAL SMOKEY
A touch of depth at the lash line—for a more intimate kind of intensity.
Here, the smokey eye becomes warmer, closer, more felt than seen. Depth is concentrated near the lashes and softly diffused outward, creating a subtle tension that feels both effortless and intentional. It’s not about drama—it’s about energy. A look that draws you in without ever feeling overdone.
Use a base shade to sweep across the lids and into the crease. Choose a deeper shade to softly smudge along the upper and lower lash lines, diffusing it outward into a soft, lifted triangle for a cat-eye effect.
THE SHIMMER VEIL
A sheer, light-catching wash—never overdone.
This is shimmer at its most refined. A translucent layer that catches the light subtly, creating dimension and glow without heaviness or sparkle overload.
Applied with your fingers, it diffuses instantly—leaving behind a soft, luminous veil that enhances rather than transforms.
THE SOFT SMOKEY
Sheer, barely-there color—like a natural shadow that belongs to you.
This is the most understated take on the smokey eye. A whisper of pigment creates subtle contour and dimension, giving the eye quiet definition without reading as “makeup.” It’s delicate and incredibly wearable—an everyday version of smoke.
Think of it as bringing to life what’s already there—not adding to it. Simply sweep a blending brush across the lid and into the crease to create a soft wash of tonal color.
