Inspired by Violette’s visits to the rose gardens at Jardin Bagatelle in Paris, this matte lipstick is iconically French. The color is deep, yet vibrant with electricity. As Violette says, “it’s turned ON!”. The formula is longwear and comfortable on the lips. The feeling is powerful, sexy, exciting, and fierce.
We suggest keeping this one in your bag with Baume Shine and Avec Amour to add freshness and vavavoom whenever (and wherever) you like.
Isododecane, Dimethicone, Trimethylsiloxysilicate, Ricinus Communis (Castor) Seed Oil, Candelilla Cera/ Euphorbia Cerifera (Candelilla) Wax/ Cire de candelilla, Polybutene, Silica, Disteardimonium Hectorite, Sorbitan Sesquioleate, Propylene Carbonate, Tribehenin, Dimethicone/PEG-10/15 Crosspolymer, C13-15 Alkane, Hydrogenated Castor Oil, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Tocopheryl Acetate, Tocopherol, Ascorbyl Palmitate, Dipropylene Glycol, Sodium Citrate, Mica, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Tin Oxide, Phenoxyethanol, Titanium Dioxide (CI 77891), Iron Oxides (CI 77499), Red 7 Lake (CI 15850), Red 28 Lake (CI 45410), Yellow 5 Lake (CI 19140), Yellow 6 Lake ( CI 15985)
In truth, I’ve been developing Petal Bouche in my head since I was a little girl running around Jardins Bagatelle in Paris, surrounded by the most beautiful roses... It was here I discovered the most incredible “black” rose—the deepest red rose you can find—and my obsession began. I started to imagine this exact color and texture on the lips of every French woman I passed on the street, and as soon as I was old enough, I began a desperate search for this perfect, matte red lipstick, but it didn’t exist. Later, as a makeup artist I worked like a mad chemist on every shoot trying to recreate this velvety rose. By the time I got into a lab my vision was exact and my standards were HIGH, so it took nearly two years of me saying “2% more yellow! 1% more blue! More vibrance!” and driving my chemists absolutely crazy before we were finally able to bottle up the love of my life…my dream came true...Petal Bouche.
Step by Step
Apply Petal Bouche On Bottom Lip
Apply Petal Bouche On Top Lip
For An Ombré Effect, Apply To The Corners Of The Lips
For A French-Kissed Look, Blend The Edges With Your Fingers
The V_FR Standard
Safe, No-Compromise Ingredients
We surpass FDA cosmetic requirements for the U.S. and adhere to the stricter European Cosmetic Directive for safe ingredient use. We consistently test our products to ensure safety and efficacy. We prioritize high quality, ethically-sourced ingredients without compromise on performance or luxury.
Vegan and Cruelty-Free
There are no animal-derived ingredients in any V_FR products (yes, we made the perfect red lip without carmine), and none of our products are tested on animals and all ingredients have been verified to meet the animal testing ban for Europe.
We are committed to sourcing and utilizing environmentally-conscious materials that are currently available versus creating concepts that may produce more waste --from the sustainable harvest of natural ingredients to packaging made mainly of PCR and PET -- a challenge that pushes us to be as innovative as possible.
Commitment to Always Do Better
While we will continue to strive for the most environmentally-conscious and clean beauty standards, we recognize that we can always do better, which requires our consistent, active engagement. We make this commitment to ourselves and you.
I was skeptical about this universal red - I have red cheeks and yellow undertones, so reds are always fickle for me, but the images and videos made it impossible for me not to try. Words don't do the color justice. It's divine. With just some mascara and the petal bouche, I look stylish and put together; it feels like the red was made for me. It has pretty good staying power through the day as well - even with meetings, eating, and drinking. I will say, as a rule, I don't love how dry matte lip products get. And while this goes on beautifully, it does have that same dry quality (I think it's inevitable for mattes). I've put a lip balm on before and touched up with balm later and that helps. Honestly, it's worth it because the color is so incredible. I didn't want to wash my face last night because I couldn't stop looking at it. Thinking about buying more so I don't have to risk running out - regretting not just going for 2 off the bat. Merci, Violette!
This is just....perfect. The application, the staying power, the perfect color. I have no words. Honestly though, would we expect anything less from Violette? I have followed her for years and her uncompromising beauty standards crossed with her utterly unfussy yet chic approach is the ideal for many. I feel happier with this lipstick on - crazy but I think that was her whole point.
Rarely does a beauty product live up to it’s description. Whoa nelly! Petal Bouche sky rockets past its own hype! I love the color, it’s flattering and IS the perfect shade of red! The applicator lets you actually be in control, and finally I do not need a messy lip liner! Mask transfer-proof as well!This does it all! Thank you for a thoughtful and well-formulated product! You just simplified and glamoured up my makeup bag! I will be buying another!
I don’t normally wear a red lip as it has the tendency to make my teeth look really yellow. Even though I was skeptical, I couldn’t resist the urge to purchase this one! Let me tell you that this lipstick does NOT disappoint! Not only does it make my teeth appear whiter, it’s the perfect red shade for my skin’s light pink undertone as well (as it’s also been a struggle to find a red shade suitable for my skin tone)! I recommend using a lip balm first before applying, as liquid lipsticks have a tendency to be drying! I’m going to be purchasing this again for sure! Fantastic job Violette!!!
This lipstick is amazing and everything I could ever want in a red lip - stunning color, feels like I’m wearing nothing (I legit forgot I was wearing it), kiss proof, coffee proof, designed for living in. It definitely delivers the va va voom!
I just received my first order today, which included this lip product. The color is sooo beautiful. I am super sick, but I had to try it. I cannot wait wear it, even if it is just at home with my family. ;)
I should have purchased 2 instead of 1 because this is the only lipstick I will wear from now on. the color is beautiful, the pigmentation is out of this world, AND it does not transfer. Before I put it on I recommend putting on a good lip balm or chapstick for 15 minutes and wiping some of it off and then putting on the lipstick because it can be drying (but I don't care I love it) The color really is rose petal red and buildable. I no longer need my other red lipsticks, this is the 1 for me
I am obsessed with Petal Bouche. I'm the type that never wears makeup aside from some mascara, and I can see myself throwing this on in 15 secs for an effortless day or night look. It has a really silky & milky application, and it has complexity and depth I never thought possible in a lip color. Major main character vibes--this lip color looks like how Le Grenade by Clara Luciani sounds.
THE. best lipstick I have ever worn. I am not much of a lipstick girl, but when I ordered this one and put it on I truly only see myself wearing this shade of red. The texture is perfect it doesn't dry your lips and the color lasted me almost all day.
Arrived yesterday and I’m already obsessed! Wore it (without any other makeup) on zoom and face time calls all afternoon where it gained lots of praise. My friend said I looked well rested which may be the best compliment to receive these days. The only red lipstick I’ll ever need.
I’m generally not a huge fan of liquid lipstick but this color and formula is absolutely gorgeous. I have a large collection of red lipsticks but nothing quite compares to the depth and vibrancy of this one. To top it off it is very comfortable and easy to apply. Can’t wait for more shades!