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Boum-Boum Milk

Skincare / All Over Cream Spray

Bisou Balm

Color:

Bisou Balm

Lips / Sheer Matte Lipstick

Lips / Sheer Matte Lipstick

Bisou Balm is a sheer matte lipstick that provides lips with a satisfying natural tint. Its unique finish leaves lips with the perfect amount of pigment for a just-been-kissed effect. Bouche mordue, in French, means “just bitten lips”. Think lips with a flash of color, like maybe after you’ve just been kissed. In France, after red lipstick, this is our favorite lip look.

Bisou Balm comes in three wearable colors to fit every mood!


Create your minimalist routine with Baume Shine + Bisou Balm Calisson: 

Minimalist Muse Set:  $45 (Originally $50)

Individual Product

Color: Calisson

Limited edition box

Notify Me When Available

Like you’ve been kissing all night, this lipstick-meets-balm hybrid creates the perfect flash of chic, subtle color. Meaning “just bitten lips” in French, Bouche Mordue is an iconic Parisian look now achievable in one smooth swipe. Smooth Bisou Balm directly over lips—no need to kiss a tissue or your lover to achieve the perfect blotted look. Layer for more color payoff.

CETEARYL ISONONANOATE, SILICA, DICAPRYLYL CARBONATE, POLYMETHYLSILSESQUIOXANE, EUPHORBIA CERIFERA (CANDELILLA) wax, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX, POLYPROPYLENE, POLYETHYLENE, SYNTHETIC BEESWAX, POLYGLYCERYL-2 TRIISOSTEARATE, DIISOSTEARYL MALATE, ETHYLHEXYL PALMITATE, METHYL METHACRYLATE CROSSPOLYMER, GALACTOARABINAN, TOCOPHEROL, PHENOXYETHANOL, ETHYLHEXYLGLYCERIN, RED 7 LAKE (CI 15850), IRON OXIDES (CI 77491), YELLOW 5 (CI 19140)

Founder's note

You’d think a product this effortless to use would be simple to make. On the contrary, it was such a pain in my butt! Bisou Balm was my beautiful problem child that required lots of special attention! Its qualities are contradictory, you see, as it had to be matte, but also sheer, comfortable, and easy to apply—with just the right amount of pigment. But whatever it took, I had to make it happen because this was the product I’d been dreaming of for so many years! It’s my ideal bouche mordue (just bitten lips) look to wear to work and to use on set. It’s become an essential wardrobe staple for me and all my girlfriends (who will be happy to stop carrying around lab samples and get ahold of the real thing!!).

Step by Step

Swipe once for a very subtle tint

Swipe twice for a satisfying natural lip color

Swipe three times for a just-been-kissed look--like the blood has flushed into the lips

Continue layering for more of a lipstick feel

The V_FR Standard

Safe, No-Compromise Ingredients

We surpass FDA cosmetic requirements for the U.S. and adhere to the stricter European Cosmetic Directive for safe ingredient use. We consistently test our products to ensure safety and efficacy. We prioritize high quality, ethically-sourced ingredients without compromise on performance or luxury. 


Vegan and Cruelty-Free

There are no animal-derived ingredients in any V_FR products (yes, we made the perfect red lip without carmine), and none of our products are tested on animals and all ingredients have been verified to meet the animal testing ban for Europe. 


Environmentally-Conscious

We are committed to sourcing and utilizing environmentally-conscious  materials that are currently available versus creating concepts that may produce more waste --from the sustainable harvest of natural ingredients to packaging made mainly of PCR and PET -- a challenge that pushes us to be as innovative as possible. 


Commitment to Always Do Better

While we will continue to strive for the most environmentally-conscious and clean beauty standards, we recognize that we can always do better, which requires our consistent, active engagement. We make this commitment to ourselves and you. 

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VIOLETTE_FR in the Wild

Customer Reviews
4.5 Based on 95 Reviews
5 ★
74% 
70
4 ★
11% 
10
3 ★
11% 
10
2 ★
4% 
4
1 ★
0% 
1
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Filter Reviews:
06/12/2022
B
Bree

Subtle Perfection

This product is incredible, it adds subtle matte color that enhances your natural lip. I have so many lipsticks but as someone who actually wears little to no makeup each day I amazed to say that I’ve worn this almost every day since receiving it and that’s been about 2 months ago! Thank you for making such a unique and beautiful product!

06/07/2022
JP
Jennifer P.
United States United States

Bisou Balm Betise

A pretty matte balm that adds a bit of polish to my natural lip color.

06/03/2022
CH
Carmelina H.
United States United States

Love it

I love that it’s just a tint of color. Not too bold, but a natural red lip

06/03/2022
SB
Sarah B.
United States United States

Perfect light color!

Love how this goes on…Can put it on without a mirror and it’s looks great!

06/03/2022
DL
Daniel L.
United States United States

Bought this for my wifey because I saw TikTok

Bought this for my wifey because I saw Esther Povitsky on TikTok. Thanks Esther.

06/02/2022
AH
Audrey H.
United States United States

Okay…

The color is nice and you can control how dark you want it to be by how much you apply. But it’s so dry that it highlights any imperfection in your lips. I wouldn’t buy it again.

06/02/2022
AK
Ashley K.
United States United States

My Everyday Go-To

I love this balm so much - it's fantastic for everyday. I have it in Betise and Calisson (Guimauve was out of stock). I don't love shiny or glossy lip products, and this makes you look pulled together, without looking like you tried too hard. It's also very comfortable to wear. My only wish is that it came in more colors - I would buy them all.

06/02/2022
MK
Maja K.
United States United States

Dries the lips

I absolutely love the concept of this lipstick and I love the colour. It's like I finally found what I've been looking for all my life... BUT... it dries my lips!! It feels like it's one of these things that deliberately does that so you keep re-applying it. It gets used up really quickly. :(

06/02/2022
MC
Mira C.
United States United States

too waxy

I don’t really understand this lipstick. I guess its nice that its matte but it doesn’t spread on your lips. Also the color is quite subtle. I do have darker lips but I thought it would be more like regular lipstick blotted (which is what I do now) but its really just a tiny touch of color and very dry.

06/02/2022
ML
Melinda L.
United States United States

easy and classic

this balm is what I wanted to have when I was growing up. very simple and straightforward. love the classic gold packaging. I also wear it at home just for the sake of it. love the experience from start to finish.

06/02/2022
BS
Beryl S.
United States United States

Bisou Balm

I’ve been looking for a natural-looking matte red lip tint for a long time. This is the closest I’ve found. I just wish the color payoff were better and that it lasted longer. It is not as buildable as claimed. Still, it’s a chic but natural look. I’ve already reordered.

06/02/2022
RR
Raisa R.
United States United States

Wrong color

I love the idea behind the lipstick. All I ever want is a lipstick to make my lips look like it has nothing on them, but to give it that boost of color to make them stand out. But the color doesn’t suit me. Red makes my skin tone look a bit green. I think this product would be absolutely perfect (I love the way the lipstick goes on and looks totally natural) if it were in a berry/purpley tone. I would love that.

05/16/2022
OF
Olivia F.
United States United States

overall excellent

love this lipstick!! i find it a bit dry (it looks just fine, just feels dry) but putting on some chapstick before applying this takes care of that. the review that convinced me to buy this described it as “the perfect amount of color with the perfect lack of sheen” and this totally lives up to that. looks very natural, great color. i usually use one or two swipes, but layering the color further works great too!

05/16/2022
AE
a e.
United States United States

Beautiful color

I really love the color of this lippy, it's the ideal "my lips but better" and can be worn layered or more subtly. For me, needing to reapply isn't an issue, as it doesn't need a mirror for application. The texture is interesting, I'd describe it as a little powdery, so maybe unexpected for some, but the wearability is awesome.

05/16/2022
PD
Prisha D.
United States United States

Love. Love. Love.

Exactly what I was looking for in a lip balm. I was so excited I shared my Insta find with my bestie who informed me that she already bought another lipstick and loved just as much. Def trying other products!

05/16/2022
A
Allison
United States United States

Perfect

Purchased this in Betise. I have pale skin with very cool undertones. It’s difficult to find any lip color that looks natural. This color makes me look like I have naturally pink/red lips. Sooooo pretty!!