Your bag (0)

Our recommendation

Boum-Boum Milk

Skincare / All Over Cream Spray

Boum-Boum Milk

Boum-Boum Milk

Skincare / All Over Cream Spray

Skincare / All Over Cream Spray

3.30 oz / 100ml

Say Bonjour to Your New 3-in-1 Skincare Routine

The French tradition of science-backed beauty innovation paired with the desire to streamline the skincare routine (for reasons of sustainability and minimalism), led to the formulation of Boum-Boum Milk. The key ingredients— Fermented Birch Sap, Glacier Water, Olive Leaf Extract— were selected for their results-driven composition by veteran chemists with over 20+ years of experience in the clean beauty world. The 3-in-1 “smart” product efficiently acts as a toner, serum and moisturizer. With one or two sprays (boum, boum!), it acts as a toner (balancing and moisturizing), a serum (highly concentrated, quick absorption) and as a hydrating moisturizer. Suitable for all skin types.

Notify Me When Available

A minimalist’s dream skincare routine— this 3-in-1 spray is a toner, serum, and moisturizer in a bottle. The one-of-a-kind probiotic-based solution delivers rebalancing, hydrating, and soothing effects on skin for muse-worthy appeal.


Founder's note

This is how the story goes… I said to my chemists, “OK, I want one product to replace my skincare routine. But I have very high expectations and I don’t want to compromise at all. It needs to be anti-inflammatory, use only ingredients that are safe for me and the environment, and I want my skin to become better every time I use it... Oh—and it needs to be affordable. I assumed my chemist Luc would ask me what I was smoking! Instead he just said, “ok, ca marche!”, which means "Ok it works!", and Boum-Boum Milk was born. Now it’s all I use—at night after cleansing, in the morning before makeup, throughout the day, whenever I need a boost. I even love it for a bit of texture in my hair. It gives me so much more than I ever expected, and asks so little of me in return. That’s why there is no doubt in my mind that this is the product I am the most proud of.

Step by Step

Spritz Boum-Boum Milk All Over Just-Cleansed Skin

Massage Into Skin

Mist Over Body

Mist Over Hair for an Added Moisture and Shine

The V_FR Standard

Safe, No-Compromise Ingredients

We surpass FDA cosmetic requirements for the U.S. and adhere to the stricter European Cosmetic Directive for safe ingredient use. We consistently test our products to ensure safety and efficacy. We prioritize high quality, ethically-sourced ingredients without compromise on performance or luxury. 

Vegan and Cruelty-Free

There are no animal-derived ingredients in any V_FR products (yes, we made the perfect red lip without carmine), and none of our products are tested on animals and all ingredients have been verified to meet the animal testing ban for Europe. 


We are committed to sourcing and utilizing environmentally-conscious  materials that are currently available versus creating concepts that may produce more waste --from the sustainable harvest of natural ingredients to packaging made mainly of PCR and PET -- a challenge that pushes us to be as innovative as possible. 

Commitment to Always Do Better

While we will continue to strive for the most environmentally-conscious and clean beauty standards, we recognize that we can always do better, which requires our consistent, active engagement. We make this commitment to ourselves and you. 


VIOLETTE_FR in the Wild

Customer Reviews
4.9 Based on 60 Reviews
5 ★
4 ★
3 ★
2 ★
1 ★
Customer Photos
Write a Review

Thank you for submitting a review!

Your input is very much appreciated. Share it with your friends so they can enjoy it too!

Filter Reviews:
United States United States

Great for Sensitive and Mature Skin

Boum-boum milk is a great product. I have been using it regularly as my daytime routine and it does replace my toner, serum, and moisturizer. I have sensitive, 50+ skin and am cautious about changing products. But boum-boum milk leaves my skin feeling hydrated and glowing. It’s a great base for makeup, under sunscreen, or on its own. I don’t upload photos but adding one here as a help for those with sensitive or mature skin. Taken with just B-BM, bouche balm and mascara. Definitely going to keep buying!

United States United States

J’Adore Boom Boom

Boom boom milk morning and night. The best for any age skin! Just love it.

Holly L.
United States United States

Calms my sensitive skin

I have sensitive combination skin, with the oily and dry areas being dramatic. This is one of the few products I've been able to use without any negative reactions. I use it at night when I clean my face and again in the morning after I rinse my face to wake myself up and noticed that it's helped clear away a lot of my redness.

Patricia B.
Spain Spain

I love it!

I was a bit unsure, because I have oily skin, Boum-boum milk is light. I love it! I like that it is perfume free because I have sensitive skin. I also have acne and rosacea. I haven't had any problem with this product! Into the bargain, the bottle is beautiful! Very high quality bottle and product!

United States United States

Must have in your skincare routine

First of all I will be honest about why I purchased this, only because Violette is hands down my fav youtuber, as a fan I of course wanted to try her new skin care line. Didn’t expect a lot for this boum boum milk but let me just say wowwwww, I had suffered from severe acne since May, tried so many products, felt so hopeless about my skin, so anxious about how people look at me, but after using this for four weeks, I hardly have any breakouts now, I am not feeling anxious anymore, I could look in the mirror and feel good about myself! Definitely add this to your daily routine, it’s worthy!

United States United States

Had to write a 2nd review!

I have been using Boum Boum Milk since May and just came to buy yet another and had to write a 2nd review. Violette and team, my skin has been transformed! I had hyperpigmentation and recurring hormonal acne on my chin and jaw and my skin texture and hydration was a problem as well. I have been using BBM day and night after I cleanse and I cannot express how bright, clear, clean, smooth and calm my skin is! It has also been a savior during the Miami summer, I use this and SPF on top and my skin feels as if it can breathe. ALSO, my husband who is so picky with his products started to use it as well.. His skin looks brighter and is significantly more hydrated. Merci merci merci! xx Erika

Katya D.
United States United States

Three weeks use

I've been using the product for three weeks now and although my overall impression after 3 weeks utilization is OK, I can tell that it has some kind of a synthetic smell. I am not sure if something happened during shipment, maybe exposure to the sun or something else, but the smell is unpleasant.

United States United States


Skin is on the drier side and after a few weeks (even after a few days!) my skin feels more balanced and no dry spots. I'm all for a more simplified skincare routine and believe I have found the perfect product. Brava Violette!

United States United States

consider the experience of a spray

I was very excited to try boum-boum milk, appreciating the 3-in-1 efficiency and affordability, and I love Violette. The first thing that I disliked about it, however, is the experience. Spraying a creamy liquid on my face, squeezing my eyes shut, was uncomfortable at best and triggering at worst. I cannot understand the appeal of a spray cream. Second, my skin doesn't thrive with this. I get a little flush when it first goes on, but haven't seen any benefits after a month of use. Its also a bit sticky, not totally absorbing into my skin. I'm sad to give this review, I know Violette is a pro and cares deeply about the product. I am sure that it works for others but I wanted to make people aware who, like me, didn't consider the experience of a cream face spray.

United States United States

Genius Product

This is revolutionary skincare magic- it is such a light formula but actually hydrates your skin in one easy step. I usually use 3-4 products to moisturize and was skeptical if this would work without anything else, but it does. I use it also over sunscreen as a touch up after laying by the pool when my skin is feeling like it needs a boost and it doesn’t disturb anything on my face. It’s also perfect for travel and the gym. Honestly this + the frange pouf are my new holy grail products!

United States United States

The hype is justified.

I'm 38. Was all ready to finally dive in to anti-aging skincare, more steps in my routine, and having to invest more money in keeping my skin lovely. But I decided to try Boum-Boum Milk first. Just a try. See if the 3 in 1 hype was real. Y'all. It's real. This stuff is the real deal. I haven't tried it yet in an Ohio winter, but all other seasons, this is as close to perfect as I think a product gets. Morning and night, three spritzes in my hand. Pat it in, massage, absorb. I've always had good skin, normal, but my good has gotten noticeably better. Brighter, fewer one off zits, and I don't even wear foundation for special events anymore. A bottle is lasting me about three months. If you're on the fence about this product...don't be.

Madison R.
United States United States

More than expected

Generally, I'm not looking for products that are multipurpose. I like to be able to swap things in and out of my routine. A friend gave me this, and I've taken a cue from Violette and started using it in the AM after washing my face with just water. It sinks in quickly and has the slightest tackiness that, when combined with a mineral sunscreen, works as a primer. Let me be clear tho, it does not feel artificial/sticky/goopy; it melts into the skin! It's really refreshing to not have a million bottles to deal with in the morning and my skin seems happy about it too. Knowing that the quality is Euro/top-shelf is really a huge plus too! Pro tip: it does spray a bit intensely, so I pump three spritzes into my palm and apply that way.

United Kingdom United Kingdom

Just Amazing !!

I have spent most of the summer camping or at festivals and wanted something quick and easy, but also good for my very sensitive skin.I swear this stuff is magic!I have been using it constantly underneath my SPF and my skin has never looked better. I think it's just relieved not to have loads of products been slapped on it.. and it saves me so much time in the morning's..I'm getting an extra ten minutes in bed so it's got to be worth it!Violette you are a star...keep up the amazing work!

United States United States

Amazing hydration

I am IN LOVE with this product. I usually layer on a light weight serum and a more occlusive moisturizer, but this is an all in one solution that actually does what it says. I have never used a formula like this- I love how I can spritz it on (boum boum!) and although it feels lightweight, it truly hydrates. It’s great for touch ups as well during the day if my skin needs a bit of oumf or beside my bedside as a fresh added hydration when the AC is on, or after the pool/gym when I don’t want to drag a 5 step routine with me . Once I can travel again, this is definitely coming with me. It’s perfect for AM (on top of vit c, then layer on SPF once it has sunk into the skin) and even when I used it as a lazy one step PM moisturizer I was surprised as the amount of hydration and how great my skin looked the next day. I’ve even used it midday over makeup and it didn’t disturb either my makeup or my SPF. It’s a holy grail product for sure! I’m definitely repurchasing.

Carlamary S.
United States United States

This is a yes

It’s only been a few days but I can see a difference in my skin with this product and I would definitely recommend it. Usually I give it a three month waiting period but the quality and the effectiveness of this product surpasses that. My only complaint is the spritzer; I would love if you could change the spritzer of the bottle because it lets a lot product out vs a gentle spray. The best spritzer I’ve ever used from a spray bottle was surprisingly Milli Bobby Brown’s rose water spray. It misted the product over the skin rather spitting it out. That’s my only concern because 58 dollars is kind of an investment for some people and this a great product that shouldn’t be wasted. With love, Carla ❤️

United States United States

Love it!

I just bought my second one. It feels refreshing on my skin. It does not feel heavy and yet my skin has a healthy glow throughout the day. It's summer in NYC. Lets see how it works during winter.