Inspired by Violette’s visits to the rose gardens at Jardin Bagatelle in Paris, Petal Bouche Amour Fou matte lipstick is iconically French. The color is deep, yet vibrant with electricity. As Violette says, “it’s turned ON!”. The formula is longwear and comfortable on the lips. The feeling is powerful, sexy, exciting, and fierce.
Cœur Infidèle is here to make a pink lover out of you. Petal Bouche Amour Fou’s spicy sister is a shade of pink like you’ve never seen before. The highly specific, bright vibrant fuchsia is balanced by a blue and yellow base… creating a bold color that will even convince people who don’t think they can wear pink.
We suggest keeping this one in your bag with Baume Shine and Avec Amour to add freshness and vavavoom whenever (and wherever) you like.
Isododecane, Dimethicone, Trimethylsiloxysilicate, Ricinus Communis (Castor) Seed Oil, Candelilla Cera/ Euphorbia Cerifera (Candelilla) Wax/ Cire de candelilla, Polybutene, Silica, Disteardimonium Hectorite, Sorbitan Sesquioleate, Propylene Carbonate, Tribehenin, Dimethicone/PEG-10/15 Crosspolymer, C13-15 Alkane, Hydrogenated Castor Oil, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Tocopheryl Acetate, Tocopherol, Ascorbyl Palmitate, Dipropylene Glycol, Sodium Citrate, Mica, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Tin Oxide, Phenoxyethanol, Titanium Dioxide (CI 77891), Iron Oxides (CI 77499), Red 7 Lake (CI 15850), Red 28 Lake (CI 45410), Yellow 5 Lake (CI 19140), Yellow 6 Lake ( CI 15985)
Isododecane, Dimethicone, Trimethylsiloxysilicate, Ricinus Communis (Castor) Seed Oil, Candelilla Cera/ Euphorbia Cerifera (Candelilla) Wax/ Cire de candelilla, Polybutene, Silica, Disteardimonium Hectorite, Sorbitan Sesquioleate, Propylene Carbonate, Tribehenin, Dimethicone/PEG-10/15 Crosspolymer, C13-15 Alkane, Hydrogenated Castor Oil, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Tocopheryl Acetate, Tocopherol, Ascorbyl Palmitate, Dipropylene Glycol, Sodium Citrate, Mica, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Tin Oxide, Phenoxyethanol, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77499), Yellow 5 Lake (CI 19140), Red 7 Lake (CI 15850), Red 28 Lake (CI 45410)
In truth, I’ve been developing Petal Bouche in my head since I was a little girl running around Jardins Bagatelle in Paris, surrounded by the most beautiful roses... It was here I discovered the most incredible “black” rose—the deepest red rose you can find—and my obsession began. I started to imagine this exact color and texture on the lips of every French woman I passed on the street, and as soon as I was old enough, I began a desperate search for this perfect, matte red lipstick, but it didn’t exist. Later, as a makeup artist I worked like a mad chemist on every shoot trying to recreate this velvety rose. By the time I got into a lab my vision was exact and my standards were HIGH, so it took nearly two years of me saying “2% more yellow! 1% more blue! More vibrance!” and driving my chemists absolutely crazy before we were finally able to bottle up the love of my life…my dream came true...Petal Bouche.
When I started creating my dream pink, I craved a color that was totally different than what instantly comes to mind. It had to be something more mysterious and seductive… with a touch of spice. This fine balance hovers between dark and bright, warm and cool. It’s a contradiction that’s very tricky to finesse, formulation-wise. As with all of our Petal Bouche buildable matte liquid lip colors past and future, this is no easy feat. In fact, I wasn’t even sure we’d be able to launch. I put all of our energy into perfecting this boundary-pushing pink so that we didn’t have to compromise the color. And one and a half years later, I’m so happy to say that we did it!
Welcome to the Petal Bouche family, Cœur Infidèle. It’s a brand-new way to wear pink. The next-level vibrant fuchsia with a blue and yellow base gives lips a strikingly bold vibe. To me, it looks amazing when it’s layered, adding more drama and depth the darker it gets. It’s a dangerous, spicy shade that reacts differently depending on the light. I can’t wait to see how this special pink inspires you to push your status quo.
Step by Step
Apply Petal Bouche On Bottom Lip
Apply Petal Bouche On Top Lip
For An Ombré Effect, Apply To The Corners Of The Lips
For A French-Kissed Look, Blend The Edges With Your Fingers
The V_FR Standard
Safe, No-Compromise Ingredients
We surpass FDA cosmetic requirements for the U.S. and adhere to the stricter European Cosmetic Directive for safe ingredient use. We consistently test our products to ensure safety and efficacy. We prioritize high quality, ethically-sourced ingredients without compromise on performance or luxury.
Vegan and Cruelty-Free
There are no animal-derived ingredients in any V_FR products (yes, we made the perfect red lip without carmine), and none of our products are tested on animals and all ingredients have been verified to meet the animal testing ban for Europe.
We are committed to sourcing and utilizing environmentally-conscious materials that are currently available versus creating concepts that may produce more waste --from the sustainable harvest of natural ingredients to packaging made mainly of PCR and PET -- a challenge that pushes us to be as innovative as possible.
Commitment to Always Do Better
While we will continue to strive for the most environmentally-conscious and clean beauty standards, we recognize that we can always do better, which requires our consistent, active engagement. We make this commitment to ourselves and you.
Exactly as advertised!
I'm really impressed. This lipstick is easy to neatly apply; one coat covers my lips in a completely saturated red that looks exactly like it did in their photo try on tool. Very little transfer to glasses once set, and doesn't bleed much at all outside my lips. Much better than any other deep red matte lipsticks I've tried, and I've tried a decent variety of luxury brands. I even love how it looks as my only makeup (see photo)!
Also works for a bouche mordue look
It took me a while to decide whether to buy this product or not because I'm not a fan of the super deep, graphic red lipstick look that is usually shown with Petal Bouche; I prefer a more natural, accessible kind of bouche mordue look. However, since Violette said many times that it's a buildable colour, and the tone looked so gorgeous on pictures, I felt it was worht a try. Plus, it could be a great vegan option to replace my Mac's Ruby Woo. Well, I have to say that it definitely works for me on every front. I apply a bit of product on my lips, spread it with my fingers and tap, tap, tap, to achieve a natural texture and kind of settle the product better (which is not something to worry about, actually, because it lasts on for so long). With this technique, the colour looks not so dark but like a beautiful berry(ish) magenta that is still intense and that illuminates your face immediately. To sum it up, it's the perfect red lipstick, also if you want a more natural look.
The BEST red lip!
Petal Bouche is now my favorite red lip color. The formula glides on effortlessly and makes me, a non makeup pro to say the least, look like a professional. I love that it stays all day even through mask wearing, eating, drinking, and countless Zoom meetings. Also, it doesn't dry my lips out!
Incredible color, learning curve application
First of all, let me say there’s SO much I adore about the product. The color is literally perfect, it wears well, it’s truly the most stunning red lipstick in my makeup bag. My only comment is that the application is difficult. Because the red builds to different shades so easily, it can go on unevenly if you aren’t super careful. I’d say this is one of the more challenging lipsticks to apply. It can easily end up with dark spots or patchiness. Perhaps a tutorial would be helpful! Other than that, I adore this product so much and will buy it forever
I love the color but it smears so easily and isn’t the easiest to apply. And of course because it’s a stain it tends to be drying. Any tips on application are appreciated.
The perfect red!
When I made the switch to clean beauty, it took me a while to replace my favorites. My signature red lip (MAC's Ruby Woo) was no longer an option, and I couldn't find a red lipstick with the texture and color I loved until I found Amour Fou. It feels amazing to have my signature look back, and feel good about the ingredients in the tube. I feel like myself again, and I'm obsessed. It lasts all day and I swear it looks beautiful on EVERYONE. xo
Such a great experience, wonderful customer service and awesome product. Congratulations!
The red of my dreams
This is the most beautiful softest red lip color I've ever experienced. Definitely the finish is a rose petal feel and a true blue toned red.
I love this lipstick. The pigment is beautiful. Sometime it feels a bit heavy and rubs off a little easy but overall it's a statement piece I wear all the time. I get compliments on the color every time I wear it
Petal Bouche Matte
Loved everything about this product!! Will definitely recommend it.
The best color ever!
This has got to be the best shade of Red ever made. I always wear red lipstick but this takes it to a whole new level. It stays put, doesn't dry your lips and doesn't change color like some makes do. I can't say enough good things about it. Please don't ever stop making it
Best Red Lipstick Ever!
This is hands down the best red lipstick I have ever owned. I have worn red lipstick for 25 years and have owned 100s of red lipsticks and this is the best I have ever owned. The color, texture and finish is to die for. It also is pretty rub proof and last hours with one application.
The best red lipstick in the market! The formula is amazing, not at all drying. Brown girl approved.
Not as difficult to use as I feared, but I do need to put on a liner first. Such a cool, deep red!