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Petal Bouche Matte


Petal Bouche Matte

Lips / Matte Rose Petal Lips

Lips / Matte Rose Petal Lips

0.12 oz / 3.5g

This Is The Shade Of Red

An extremely velvety lip color that replicates the velvet texture of a rose petal. Years in the making, this is the shade of red.

It’s quite French to wear red anytime a feeling of vavavoom is desired. Use the applicator tip to line lips, then fill in, or blur the edges for an effortless, just-kissed look.


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Inspired by Violette’s visits to the rose gardens at Jardin Bagatelle in Paris, this matte lipstick is iconically French. The color is deep, yet vibrant with electricity. As Violette says, “it’s turned ON!”. The formula is longwear and comfortable on the lips. The feeling is powerful, sexy, exciting, and fierce. 

We suggest keeping this one in your bag with Baume Shine and Avec Amour to add freshness and vavavoom whenever (and wherever) you like.

Isododecane, Dimethicone, Trimethylsiloxysilicate, Ricinus Communis (Castor) Seed Oil, Candelilla Cera/ Euphorbia Cerifera (Candelilla) Wax/ Cire de candelilla, Polybutene, Silica, Disteardimonium Hectorite, Sorbitan Sesquioleate, Propylene Carbonate, Tribehenin, Dimethicone/PEG-10/15 Crosspolymer, C13-15 Alkane, Hydrogenated Castor Oil, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Tocopheryl Acetate, Tocopherol, Ascorbyl Palmitate, Dipropylene Glycol, Sodium Citrate, Mica, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Tin Oxide, Phenoxyethanol, Titanium Dioxide (CI 77891), Iron Oxides (CI 77499), Red 7 Lake (CI 15850), Red 28 Lake (CI 45410), Yellow 5 Lake (CI 19140), Yellow 6 Lake ( CI 15985)

Founder's note

In truth, I’ve been developing Petal Bouche in my head since I was a little girl running around Jardins Bagatelle in Paris, surrounded by the most beautiful roses... It was here I discovered the most incredible “black” rose—the deepest red rose you can find—and my obsession began. I started to imagine this exact color and texture on the lips of every French woman I passed on the street, and as soon as I was old enough, I began a desperate search for this perfect, matte red lipstick, but it didn’t exist. Later, as a makeup artist I worked like a mad chemist on every shoot trying to recreate this velvety rose. By the time I got into a lab my vision was exact and my standards were HIGH, so it took nearly two years of me saying “2% more yellow! 1% more blue! More vibrance!” and driving my chemists absolutely crazy before we were finally able to bottle up the love of my life…my dream came true...Petal Bouche.

Step by Step

Apply Petal Bouche On Bottom Lip

Apply Petal Bouche On Top Lip

For An Ombré Effect, Apply To The Corners Of The Lips

For A French-Kissed Look, Blend The Edges With Your Fingers

The V_FR Standard

Safe, No-Compromise Ingredients

We surpass FDA cosmetic requirements for the U.S. and adhere to the stricter European Cosmetic Directive for safe ingredient use. We consistently test our products to ensure safety and efficacy. We prioritize high quality, ethically-sourced ingredients without compromise on performance or luxury. 

Vegan and Cruelty-Free

There are no animal-derived ingredients in any V_FR products (yes, we made the perfect red lip without carmine), and none of our products are tested on animals and all ingredients have been verified to meet the animal testing ban for Europe. 


We are committed to sourcing and utilizing environmentally-conscious  materials that are currently available versus creating concepts that may produce more waste --from the sustainable harvest of natural ingredients to packaging made mainly of PCR and PET -- a challenge that pushes us to be as innovative as possible. 

Commitment to Always Do Better

While we will continue to strive for the most environmentally-conscious and clean beauty standards, we recognize that we can always do better, which requires our consistent, active engagement. We make this commitment to ourselves and you. 


VIOLETTE_FR in the Wild

Customer Reviews
4.8 Based on 54 Reviews
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Spain Spain

Also works for a bouche mordue look

It took me a while to decide whether to buy this product or not because I'm not a fan of the super deep, graphic red lipstick look that is usually shown with Petal Bouche; I prefer a more natural, accessible kind of bouche mordue look. However, since Violette said many times that it's a buildable colour, and the tone looked so gorgeous on pictures, I felt it was worht a try. Plus, it could be a great vegan option to replace my Mac's Ruby Woo. Well, I have to say that it definitely works for me on every front. I apply a bit of product on my lips, spread it with my fingers and tap, tap, tap, to achieve a natural texture and kind of settle the product better (which is not something to worry about, actually, because it lasts on for so long). With this technique, the colour looks not so dark but like a beautiful berry(ish) magenta that is still intense and that illuminates your face immediately. To sum it up, it's the perfect red lipstick, also if you want a more natural look.

Giovanna M.
United States United States


She spent years crafting this color and its paid off! This is the perfect shade of red, that you can layer on to darken. It stays put and is moisturizing.

Canada Canada


I am so impressed with this product. It has such a unique richness to it both in texture and colour. I was a bit intimidated at first because I thought I'd make a mess putting it on but the applicator made it so it went on beautifully.

United States United States

The BEST red lip!

Petal Bouche is now my favorite red lip color. The formula glides on effortlessly and makes me, a non makeup pro to say the least, look like a professional. I love that it stays all day even through mask wearing, eating, drinking, and countless Zoom meetings. Also, it doesn't dry my lips out!

United States United States

Beautiful colour and texture!

I wasn't surprised to love the colour, which really is a black rose shade, but I was surprised that I liked the texture and feel. I have chronically dry lips and I hate liquid lipsticks, I've never before encountered one I could stand having on my lips. This does dry down but stays very comfortable! You can also top it with a little lip balm, which will reduce wear time but it's still pretty impressive. Highly recommend it!

United States United States

This red is everything, but use it up FAST

The texture and color is so unique to all the reds I've tried and to other matte liquid lipsticks. It's absolutely gorgeous, however mine turned lumpy and started to smell different just a few months after I opened it. The last time I used it, it had lost all it's staying power and never set fully. I'm sad because I loved it so much.

United States United States

Not Long Lasting

Pretty color but this is not a long lasting lipstick. For me the color fades and becomes patchy with normal eating and drinking. Definitely need to reapply and the formula is a little bit difficult to work with. You only need a small amount and too much comes out on the applicator. I end up with some color transfer around my lips, which is unsightly, especially with a red so deep. I’m a long last lipstick aficionado and was disappointed with this one, especially for the steep price point. Sticking to my tried and true Maybelline super stay Matte ink. While drying, that formula does not move!

Germany Germany

Red of a lifetime

I was so longing for this. There was a similar formula in nars many years ago but they stopped it. Abs the colour was not as perfect. It is at least 20 years that I am looking for a red that has the colour of deep red rose petals and the same velvety matte consistence. If I have to chose just one red for the rest of my life , it will be this one

United States United States

Beautiful color, itchy lips

Overall the color is beautiful. It truly is the perfect red. If only the formula was just as good. It doesn’t hold up with eating and drinking and when you apply more, it gets super flakey. After taking off the lipstick my lips feel irritated, dry, and itchy. Definitely allergic to something in the product.

United States United States

Seriously, the best red lip

I own soo many lipsticks that I never use and this one got me to wear red lips every day. Color is great, maybe a little blue. The texture is everything- just flawless. Saturated (a little goes a long way), natural (not too matte, more velvety), very buildable, and stays put. I hope they launch more colors.

United States United States

Thee prettiest red

This really is The Shade of Red! Such a gorgeous, rich color. I took off one star because it doesn't dry down totally matte and as a result tends to bleed a bit/it's very easy to smudge if you're not being super careful while wearing it out and about. I also wish the applicator brush was a bit smaller but god is that color pretty. I also love that you can layer it and build up the color more with no problems!

United States United States

Gorgeous color

This is a gorgeous red lip. Beautiful pay off, and I like the applicator shape. Love it applied with smudgy edges for a more undone look. My only complaint is the formula is very thin and takes a little while to dry down, so it’s easy to get a messy edge if you’ve applied too much in one spot. Definitely need to be judicious with application and wipe the brush off before you swipe it on.

United Kingdom United Kingdom

The red of all reds

Amazing! I’m known amongst those who know me well as wearing a signature red lip most of the time. Believe me I’ve tried a lot of red lipsticks over the years since my late teens/early twenties and I turn 40 at the end of this year. A red lip is such an easy to wear classic feminine look and very timeless. This surpasses my expectations it’s such a beautiful colour. The pigment is intense and a tiny bit goes a long way. I like to wear reds different ways depending on my mood or what I’m doing. Sometimes I opt for a blotted look or light stain effect that I can build up, sometimes I put a clear gloss over the top or a balm underneath for shine and other times I like a full on opaque look. This product can do all of that, it’s so versatile and the shade is like no other red I’ve ever tried. I have found the much coveted perfect red I’ve been looking for my whole life. It should go down in cosmetics history as the best red EVER created. It’s that good!! Big thank you to Violette and team for understanding and creating a unique collection based on what women really want and need. Loving the Avec Amour perfume and Baum Shine too. Can’t wait for my next order to arrive. xxx

United States United States

holy cow - what a red!

So I bought this 100% because the idea of velvet rose petal lips brought back images of the brilliant flowers in my mom's garden. I was in high spirits and needing some retail therapy, I bought it before i could talk myself out of it. :) I've always been hesitant with anything red beyond a sheer, highly blotted lip. I don't exactly have the kind of big, full pout that looks amazing with lipsticks - I've got a small, rather thin-lipped sort of old-ladyish kind of mouth to work with. So when this arrived, and I'm standing in front of the mirror with this gleaming, tube of DEEP OPAQUE RED.... I *panicked*. (Oh sh**t i need to be so put together for this lipstick. My makeup has to be exactly right, god my face is so wrong for this. ETC) This morning, running late, i didn't do the whole Makeup Thing. I groomed my brows, slapped on some concealer and mascara and looked at that red tube on my counter. Then, I said "**** it. Today I want to have roses on my lips". One light coat, smudged edges. The red is profoundly beautiful. Intense and almost "neutral" compared to other reds that i have. It looks like velvet and so far, it's still wearing like iron after about 3.5 hours, without any of the parched desert lips that liquid mattes often leave behind. It's beautiful, and honestly, I don't feel overly "fancy" or made up wearing it. But I do feel like a more put togther, "I can handle today" version of myself. Good work. :)

United Kingdom United Kingdom


This is gorgeous. I have no words. It's literally that Blood Rose Red that Violette describes seeing on an actual rose and then wanting to emulate!! I'm rubbish at applying colours and didn't follow the lovely Violette when she said to blot the excess on the side of the tube when applying ha ha, but apart from that truly stunning red and a beautiful colour. (Please please pop-up in London now Covid is waning!) Rx

United States United States


I have never left a review for a beauty product before, but this lipstick is incredible. The perfect red, the perfect texture and consistency. This velvetiness is insane. Such an amazing product.