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Petal Bouche Matte


Petal Bouche Matte

Lips / Matte Rose Petal Lips

Lips / Matte Rose Petal Lips

0.12 oz / 3.5g

An extremely velvety lip color that replicates the suppleness of a rose petal. It’s quite French to wear anytime a feeling of vavavoom is desired. Use the applicator tip to line lips, then fill in, or blur the edges for an effortless, just-kissed look.

Choose either Amour Fou, the rose petal red of all reds, or brand-new Cœur Infidèle, a daring and bold pink that pushes boundaries by balancing deep and vibrant.

Color: Amour Fou

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Inspired by Violette’s visits to the rose gardens at Jardin Bagatelle in Paris, Petal Bouche Amour Fou matte lipstick is iconically French. The color is deep, yet vibrant with electricity. As Violette says, “it’s turned ON!”. The formula is longwear and comfortable on the lips. The feeling is powerful, sexy, exciting, and fierce. 

Cœur Infidèle is here to make a pink lover out of you. Petal Bouche Amour Fou’s spicy sister is a shade of pink like you’ve never seen before. The highly specific, bright vibrant fuchsia is balanced by a blue and yellow base… creating a bold color that will even convince people who don’t think they can wear pink.

We suggest keeping this one in your bag with Baume Shine and Avec Amour to add freshness and vavavoom whenever (and wherever) you like.

Isododecane, Dimethicone, Trimethylsiloxysilicate, Ricinus Communis (Castor) Seed Oil, Candelilla Cera/ Euphorbia Cerifera (Candelilla) Wax/ Cire de candelilla, Polybutene, Silica, Disteardimonium Hectorite, Sorbitan Sesquioleate, Propylene Carbonate, Tribehenin, Dimethicone/PEG-10/15 Crosspolymer, C13-15 Alkane, Hydrogenated Castor Oil, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Tocopheryl Acetate, Tocopherol, Ascorbyl Palmitate, Dipropylene Glycol, Sodium Citrate, Mica, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Tin Oxide, Phenoxyethanol, Titanium Dioxide (CI 77891), Iron Oxides (CI 77499), Red 7 Lake (CI 15850), Red 28 Lake (CI 45410), Yellow 5 Lake (CI 19140), Yellow 6 Lake ( CI 15985)

Isododecane, Dimethicone,  Trimethylsiloxysilicate, Ricinus Communis (Castor) Seed Oil,  Candelilla Cera/ Euphorbia Cerifera (Candelilla) Wax/ Cire de candelilla,   Polybutene, Silica, Disteardimonium Hectorite, Sorbitan Sesquioleate, Propylene Carbonate, Tribehenin,  Dimethicone/PEG-10/15 Crosspolymer, C13-15 Alkane, Hydrogenated Castor Oil, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Tocopheryl Acetate, Tocopherol, Ascorbyl Palmitate, Dipropylene Glycol, Sodium Citrate, Mica, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Tin Oxide, Phenoxyethanol, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77499), Yellow 5 Lake (CI 19140), Red 7 Lake (CI 15850), Red 28 Lake (CI 45410)

Founder's note

In truth, I’ve been developing Petal Bouche in my head since I was a little girl running around Jardins Bagatelle in Paris, surrounded by the most beautiful roses... It was here I discovered the most incredible “black” rose—the deepest red rose you can find—and my obsession began. I started to imagine this exact color and texture on the lips of every French woman I passed on the street, and as soon as I was old enough, I began a desperate search for this perfect, matte red lipstick, but it didn’t exist. Later, as a makeup artist I worked like a mad chemist on every shoot trying to recreate this velvety rose. By the time I got into a lab my vision was exact and my standards were HIGH, so it took nearly two years of me saying “2% more yellow! 1% more blue! More vibrance!” and driving my chemists absolutely crazy before we were finally able to bottle up the love of my life…my dream came true...Petal Bouche.

Founder's note

When I started creating my dream pink, I craved a color that was totally different than what instantly comes to mind. It had to be something more mysterious and seductive… with a touch of spice. This fine balance hovers between dark and bright, warm and cool. It’s a contradiction that’s very tricky to finesse, formulation-wise. As with all of our Petal Bouche buildable matte liquid lip colors past and future, this is no easy feat. In fact, I wasn’t even sure we’d be able to launch. I put all of our energy into perfecting this boundary-pushing pink so that we didn’t have to compromise the color. And one and a half years later, I’m so happy to say that we did it!  

Welcome to the Petal Bouche family, Cœur Infidèle. It’s a brand-new way to wear pink. The next-level vibrant fuchsia with a blue and yellow base gives lips a strikingly bold vibe. To me, it looks amazing when it’s layered, adding more drama and depth the darker it gets. It’s a dangerous, spicy shade that reacts differently depending on the light. I can’t wait to see how this special pink inspires you to push your status quo.

Step by Step

Apply Petal Bouche On Bottom Lip

Apply Petal Bouche On Top Lip

For An Ombré Effect, Apply To The Corners Of The Lips

For A French-Kissed Look, Blend The Edges With Your Fingers

The V_FR Standard

Safe, No-Compromise Ingredients

We surpass FDA cosmetic requirements for the U.S. and adhere to the stricter European Cosmetic Directive for safe ingredient use. We consistently test our products to ensure safety and efficacy. We prioritize high quality, ethically-sourced ingredients without compromise on performance or luxury. 

Vegan and Cruelty-Free

There are no animal-derived ingredients in any V_FR products (yes, we made the perfect red lip without carmine), and none of our products are tested on animals and all ingredients have been verified to meet the animal testing ban for Europe. 


We are committed to sourcing and utilizing environmentally-conscious  materials that are currently available versus creating concepts that may produce more waste --from the sustainable harvest of natural ingredients to packaging made mainly of PCR and PET -- a challenge that pushes us to be as innovative as possible. 

Commitment to Always Do Better

While we will continue to strive for the most environmentally-conscious and clean beauty standards, we recognize that we can always do better, which requires our consistent, active engagement. We make this commitment to ourselves and you. 


VIOLETTE_FR in the Wild

Customer Reviews
4.6 Based on 306 Reviews
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Filter Reviews:
United States United States

Exactly as advertised!

I'm really impressed. This lipstick is easy to neatly apply; one coat covers my lips in a completely saturated red that looks exactly like it did in their photo try on tool. Very little transfer to glasses once set, and doesn't bleed much at all outside my lips. Much better than any other deep red matte lipsticks I've tried, and I've tried a decent variety of luxury brands. I even love how it looks as my only makeup (see photo)!

Violette_FR Petal Bouche Matte Review
Spain Spain

Also works for a bouche mordue look

It took me a while to decide whether to buy this product or not because I'm not a fan of the super deep, graphic red lipstick look that is usually shown with Petal Bouche; I prefer a more natural, accessible kind of bouche mordue look. However, since Violette said many times that it's a buildable colour, and the tone looked so gorgeous on pictures, I felt it was worht a try. Plus, it could be a great vegan option to replace my Mac's Ruby Woo. Well, I have to say that it definitely works for me on every front. I apply a bit of product on my lips, spread it with my fingers and tap, tap, tap, to achieve a natural texture and kind of settle the product better (which is not something to worry about, actually, because it lasts on for so long). With this technique, the colour looks not so dark but like a beautiful berry(ish) magenta that is still intense and that illuminates your face immediately. To sum it up, it's the perfect red lipstick, also if you want a more natural look.

Violette_FR Petal Bouche Matte Review
Giovanna M.
United States United States


She spent years crafting this color and its paid off! This is the perfect shade of red, that you can layer on to darken. It stays put and is moisturizing.

Violette_FR Petal Bouche Matte Review
Canada Canada


I am so impressed with this product. It has such a unique richness to it both in texture and colour. I was a bit intimidated at first because I thought I'd make a mess putting it on but the applicator made it so it went on beautifully.

Violette_FR Petal Bouche Matte Review
United States United States

The BEST red lip!

Petal Bouche is now my favorite red lip color. The formula glides on effortlessly and makes me, a non makeup pro to say the least, look like a professional. I love that it stays all day even through mask wearing, eating, drinking, and countless Zoom meetings. Also, it doesn't dry my lips out!

Violette_FR Petal Bouche Matte Review
Camilla N.
United Kingdom United Kingdom

Love at first swipe

Just the most amazing colour, incredible staying power and have never had so many complements on a lipstick!!!

Amber D.
United States United States


Such a beautiful color and finish. The applicator was well thought out and provided a really easy application. I feel great wearing this and have recommended it to so many others! I always thought I needed a lip liner when wearing lipstick but you really don’t with this product. It’s flawless all on its own!

Anne S.
United States United States

Je t'aime Petal Bouche

Oh the love letters I could write to this lip color. I'm not surprised this took the company a long time to develop because Amour Fou is the exact shade of deep, classic red that looks good on everyone. The extra bit of fiddling with application is worth the payoff of the very unique and very cool velvet texture. I can't wait to try Cœur Infidèle.

Erin G.
United States United States

Beautiful color, no staying power

I bought both colors. Easy to apply, gorgeous color. But is not a long lasting lipstick, AT ALL. I expected more from this lipstick at this price point. There are less expensive brands that are just as beautiful. I was disappointed. Doesn’t live up to the hype.

karmen a.
United States United States

Petal bouche mayte

It was a bit too dry for me. Beautiful color!!

Kathryn R.
United States United States

Best lipstick I've ever used

I'm not a huge lipstick person, because it's hard to find a vibrant lip shade that won't crack, rub off, etc. This color is gorgeous and it goes on like a dream. I got several compliments when I wore it. I was reluctant to buy because I saw the ad for it on Instagram, but it was completely worth it. I want more shades!

Gabriela D.
United States United States


The color is gorgeous. The application is easy with practice. I think it is important to apply it layer by layer. I imagine that applying it in one thick layer will result in a mess. It is long lasting, almost transfer-proof, and a bit drying over time.

Kyah G.
United States United States

Love love

It went on super easy and the color was divine

Laura G.
United States United States

Excellent matte lipstick

I love both lipsticks that I ordered. They stay on all day and are beautiful! Thank you

Abbey H.
United States United States

Only worn it once so can't give it 5 stars - but very impressed so far

The colour is gorgeous; the texture is really interesting (in a good way!); and the application is so easy. Love the finish and the very unique nature of this lip product. I intend to buy the red colour soon and hope there will be more colour options in due course

Taylor K.
United States United States

Stunning on Deep Skin

When I say I’m obsessed I mean I am obsessed. It’s not a stay all day kind of formula which means it’s not drying but it does have a great staying power. I was afraid that because of my deep complexion I’d still need a liner… NOPE! I saw one of violette’s YouTube videos where she used it with 3 different intensities and I was impressed. If you stack it on, that red is incredible. I believe her when she says she spent her time on it. Get it. Now!