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A next-generation statement lip—this feather matte lip whip with a hydrating, gel-cream texture delivers mistake-proof, statement color with an ultra-blurred finish that’s strong but soft, bold yet effortless. Learn more
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Syrah Fumé [see-rah foo-may] – A smoky, deep berry wine—refined and sultry.
Forget everything you know about liquid lipstick—Plume Lip is a feather matte, medium-coverage lip whip with a hydrating, gel-cream texture that cushions lips, delivering bold color with an ultra-blurred, effortless finish. Encouraging spontaneity, not perfection, Plume Lip is designed for intuitive, mirrorless application and glides on with ease—no tools or precision required. Emollient-rich and comfort-first, it nourishes lips while providing a weightless finish and lasting stain with 12-hour wear.
Violette’s Inspiration: “After launching the Bisou collection, I couldn’t stop thinking about the word Plume—feather, in French. The name lingered in my mind and eventually, a vision took shape: It was something light as a single feather—soft and airy, yet with the strength of powerful wings—color rich with depth. The first expression of that vision is Plume Lip. This formula is such a paradox—it’s bold and tender at once. It gives you a strong color payoff but the feeling and application are totally instinctive. It’s makeup that embraces imperfection—it invites you to play.”
0.11 oz / 3.3g
Glide the applicator along your lips to apply color. Massage your lips together for a soft, feather-light finish.
Dimethicone, Aqua (Water/Eau), Dimethicone/Vinyl Dimethicone Crosspolymer, Isododecane, Dimethicone Crosspolymer, Polyglyceryl-2 Triisostearate, Cetyl PEG/PPG-10/1 Dimethicone, Butylene Glycol, Silica, Sorbitan Isostearate, Disteardimonium Hectorite, 1,2-Hexanediol, Caprylyl Glycol, Propylene Carbonate, Diisostearyl Malate, Ethylhexylglycerin, Fragrance (Parfum), Silica Dimethyl Silylate, Aluminum Hydroxide, Benzaldehyde, Vanillin. (+/-) : Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 (CI 15850), Red 28 (CI 45410), Titanium Dioxide (CI 77891), Yellow 6 (CI 15985), Red 6 (CI 15850).
As formulas evolve, ingredient lists may change. Please refer to the product packaging for the most current ingredient list.
| COMPARE LIP |
$31
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$30
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$30
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$29
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$31
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$26
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|---|---|---|---|---|---|---|
| Type | Lip Whip | Balm-Meets-Lipstick | Lip Shine | Lip Oil-Meets-Stain | Liquid Lipstick | Tinted Lip Treatment |
| Finish | Hydrating Matte | Hydrating Matte | Natural Shine | High Shine | Velvety Matte | Hydrating Shine |
| Coverage | Medium | Sheer | Sheer | Medium | High | Sheer |
| Benefits | Blurring Effect, Effortless Application, Weightless Comfort, 12hr Wear | 'Bouche mordue' (just-bitten lips), Ultra-Lightweight, Comfortable Wear, Sheer to Buildable | Unique Dual-Formula, Emollient-Rich Hydration, Comfortable Wear, Sheer to Buildable | Hydrating Stain, Moisture-Rich Ingredients, Buildable Color, 8hr Wear | Richly Pigmented, Ombré Effect, Lightweight, Buildable Color | Wash of Color, Restores & Replenishes, Softens & Smoothes, Skincare-grade Actives |
| Rating |
Overall rating: 4.592218 / 5 from 1285 reviews.
The Plume Lip - Syrah Fumé offers a stunning and effortless look with a vibrant color. Customers praise its easy application, luxurious feel, and soft, creamy finish. The lightweight formula and high-end packaging complete the experience.
Review topics: ["size","color","fragrance","issues","results","weight","quality","fit","feels","ingredients","design","taste","texture","skin","packaging","scent","look","amount","bottle","service","shade","formula","coverage","price","compliments","hydration","light","work","consistency","balance"].
"I like the colour, although it’s darker than I expected and therefore not as easy to apply as I would want it to. I find the formula too thick for me to put a full brush load onto my lips so I have to dot it on and then spread with my finger. It feels light, but is not very long lasting. I would still like to try the other shades though."
"Been looking for an everyday lip and this one has hit all the marks. Goes on clean and easy, weightless, vibrant color and stays on through eating drinking and smooching. Been a game changer for me. Never wore more than chapstick because I hate how lipsticks and glosses can fade or get everywhere, but this one has been something I wear daily now and I’ve gotten a lot of compliments as well. So glad I took a chance on an IG ad lol! Thank you!"
"I’m addicted to this lipstick. I don’t know any other product with this kind of performance—it keeps the lips hydrated, not sticky, and the color actually stays. The pigment is vibrant but not too strong. A truly unique product with amazing performance"
"Nice, sleek package. The texture is soft, but it lasts longer than I expected. It gives the soft and blurry effect when applied as directed. Mon Chéri is a great color choice for my skin tone. I am impressed! Definitely will try different collection from Violette_Fr"
"I’ve always loved a gloss, but I wanted something different. This lippie is moisturizing while being light and matte and blurring. It’s so comfortable, and is a compliment getter! The hazelnut color is perfectly neutral and helps tone down my natural lip shade. I’m a fan!"
"I love all your products and use nothing else anymore, I am 55 and works great for my skin and I love colour I am happy to age gracefully but not without fun and freedom to express myself that shouldn't stop when you get older hands down the best make up on the planet"
"Plume lip is the best product I've ever had. It has an amazing consistency and I love this color. I want all the other colors!"
"Two things, color and texture. This product is excellent in both hands down. The color goes so well with me that I receive complements all the time and I notice that people react positively to me all the time. The texture and consistency of the product feels light and not sticky and nourishes."
"What I liked about the bizou was that the color barely shows… the plume is a little bit too much for me. Also the shade turned out to be too brown for me."
"Bought this as I love the bisou balm, but wanted a more brown/brickier color. I've been mixing this with the Bisou Balm Mon Cheri - but would love this is the balm"
