OUR IMPACT

VIOLETTE_FR is made with love for our products, for our planet, and, above all, for you.

At VIOLETTE_FR, we see beauty as a reflection of something deeper—it’s about nurturing what makes us unique and honoring Mother Nature. Our purpose is to create innovative, high-performance products that are as kind to the planet and all its life as they are to your skin. Sustainability is woven into the fabric of our brand, guiding everything we do—from our products to our partnerships. We’re not waiting for change to happen—we’re making it happen. We design with intention, innovate with purpose, and continuously push the boundaries of beauty to ensure our impact is both meaningful and measurable. We are dedicated to reducing our environmental footprint, empowering communities, and fostering sustainable practices at every step—guiding our product development, partnerships, and long-term goals. By embedding sustainability into our operations, we ensure that every product—from formulation to packaging—reflects our commitment to both social and environmental responsibility. We’re not just crafting products; we’re crafting a future where beauty leads the way for a more conscious, creative, and connected world.

CERTIFICATIONS & PARTNERSHIPS

We’re proud to be vegan and actively support global initiatives like 1% for the Planet and Pact Collective, while working toward major certifications such as B-Corp and Change Climate. Our commitment extends beyond our brand—we aim to drive progress across the beauty industry by listening, researching, revisiting, and innovating so our impact continuously improves. Within five years, we plan to finalize certification across our priority categories: Vegan, Change Climate, and B-Corp.

  • LEAPING BUNNY CERTIFIED

    Being Leaping Bunny certified means committing to cruelty-free and vegan practices in making cosmetics and household products. This certification ensures that we do not test on animals or through our suppliers. This promise extends even to foreign markets, where they make sure no animal testing is done for regulatory purposes.

  • 1% FOR THE PLANET

    With every purchase of a product from VIOLETTE_FR, we automatically give one percent of revenue to leading sustainability organizations through our partnership with 1% for the Planet. As a company, we feel strongly that consistent giving to highly skilled organizations is critical to countering global climate change.

  • PACT COLLECTIVE

    VIOLETTE_FR is an official member of the Pact Collective - a nonprofit collective that strives to reduce packaging waste in the beauty industry. We discard our damaged, expired, and unusable products through this nonprofit which then finds a way to recycle them properly. To discard your own products, go directly to Pact Collective! 

  • WOMEN'S EARTH ALLIANCE

    Women’s Earth Alliance believes that when women thrive, the Earth thrives. The VIOLETTE_FR x WEA partnership aims to promote female empowerment and leadership, while addressing pressing environmental and social issues.

  • ONE TREE PLANTED

    We strive to help offset our carbon footprint by funding forest conservation projects through the One Tree Planted. Last year, we helped plant 21,024 trees in Ontario, Canada.

We have a duty to reduce waste. At VIOLETTE_FR, we hand select every single component of our packaging with environmental impact top of mind and we’re frequently revisiting what we can do better. With every new product we look for opportunities to improve the footprint of any component we can. Here we’ve outlined details for each product.

The VIOLETTE_FR shipping boxes, internal notecards, and product outer boxes are all recyclable paper (even the cardboard boxes with ink designs on the inside). We use FSC Certified paper and water-based soy ink on all boxes, both shipping and packaging. Our notecards are made by a local Brooklyn artist.

Discover our refillable options for Frange Puff dry shampoo and Boum-Boum Milk 3-in-1 skincare spray.

To discard products, we suggest using Pact Collective. Pact is a nonprofit collective that collects hard-to-recycle beauty products and finds a way to recycle them properly.

VIOLETTE_FR is deeply committed to progress within our brand and across the beauty industry, and will continue to listen, research, revisit, and innovate so that our impact continues to improve whenever possible. Here are our goals moving forward: 

  • Quantify the environmental impact of our packaging with a life cycle assessment
  • Continue to prioritize sustainable and certified materials across our packaging
  • Develop more refillable innovations for our products

Our chemists take great care to create effective, beautiful formulas using as many sustainable ingredients and ethical suppliers as possible. Here we are sharing details about key ingredients with responsible sourcing and/or reduced carbon footprint. It is a core value of VIOLETTE_FR to update and improve our formulas and packaging whenever possible, so you may notice this list grows and evolves with time.

VIOLETTE_FR is deeply committed to progress within our brand and across the beauty industry, and will continue to listen, research, revisit, and innovate so that our impact continues to improve whenever possible. Here are our goals moving forward: 

  • Continue to prioritize product development within the EU safety and sustainability standards
  • Work closely with our vendor partners to advance ethical and responsible sourcing of our raw materials / ingredients.
  • Reach 100% alignment with our Product Blacklist by 2025.

EMPLOYEES & COMMUNITY

We empower our team and community through hands-on initiatives, volunteer days, and ongoing dialogue, ensuring that sustainability is not just a goal, but a collective effort.

  • BILLION OYSTER PROJECT

    We visited Governor's Island in June 2025 to support the Billion Oyster Project’s efforts to restore oyster reefs in New York Harbor—directly improving water quality, enhancing marine habitats, and strengthening coastal resilience.

  • GOWANUS CANAL CONSERVANCY

    Our team organized a volunteer day with Gowanus Canal Conservancy on May 10th, 2024, where we potted up native plants in their nursery, gardened in native plant gardens, and created soil mixes using compost.

  • FABSCRAP

    Our team partnered with FABSCRAP in Brooklyn on June 2nd, 2023 to sort through 262 pounds of fabric that can be repurposed and recycled.

  • CITY GROWERS

    Our team partnered with City Growers on November 17th, 2023 to prepare soil for the winter, create compost and construct beehives!

  • CLEANUP IN DUMBO, NY

    Our team organized a cleanup in DUMBO, Brooklyn on September 30th, 2022 to clean up discarded waste. We partnered with Barrel Bag to responsibly recycle and discard trash. We recycled 7,293 cubic inches of waste!

NOTE FROM VIOLETTE

"I’ve always wanted VIOLETTE_FR to represent progress. We're proud to be part of a global movement to reduce waste and emissions in the beauty industry. This mission is deeply personal to me, shaped by my upbringing, motherhood, and years of experience with beauty products. The impact of this work is something I’m incredibly proud of.

We’re committed to sourcing environmentally responsible materials, from sustainably harvested natural ingredients to packaging made with post-consumer recycled content. Our promise is to keep improving, pushing forward, and enhancing the VIOLETTE_FR sustainability profile.

We invite you to join us on this journey—share your ideas and help us continue to make a positive difference."

SHARE YOUR THOUGHTS

Your thoughts mean everything to us. We would love to hear your suggestions for how we can continue to consciously protect our planet and community.

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